Available ad formats for Pangle

Pangle supports a diverse range of ad formats that provide an immersive ad experience while helping businesses to drive impactful results. Additionally, Pangle supports both video and image ads, which makes it easier for you to utilize existing campaign assets.Advertisements on Pangle are mainly created from your existing campaign assets on TikTok Ads Manager. You can upload image or video files and use these assets together with text and other features. Additionally, based on the provided link, the public info about your app from the app store, app logo, or ratings can also be included in the ad. In order for your creative assets to be adaptable across various ad formats, Pangle may fill in any empty space within the placement with a colored background or a Gaussian blur effect.

Available ad formats for Pangle

Each ad format has its own unique benefits when leveraged across different scenarios. The available ad formats include:

• Interstitial ads: Ads displayed during transitions in the publisher's app, such as when a game is paused or a level is completed. These ads appear in full-screen mode to effectively capture attention and convey information. The assets supported include:

  • Videos include horizontal, vertical, and square.

  • Images include horizontal, vertical, and square.

  • Playable

  • Description

  • Derived info: Video thumbnail and app store information.

• Rewarded ads: Full-screen ads with in-app rewards for people who watch the entire ad. This ad format promotes high ad completion rates as well as an immersive user experience. Endcards are automatically generated to support conversion. The assets supported include:

  • Videos include horizontal, vertical, and square.

  • Images include horizontal, vertical, and square.

  • Description

  • Derived info: Video thumbnail and app store information.

• Native ads: Designed to match the style of the content on the publishers app by blending in to provide a seamless viewing experience. The assets supported include:

  • Videos include horizontal and square.

  • Images include horizontal and square.

  • Description

  • Derived info: Video thumbnail and app store information

• Banner ads: Displayed in the form of rectangular banners with generally high exposure. The assets supported include:

  • Video format includes 1200 by 628 pixels, 640 by 640 pixels, and 720 by 1280 pixels.

  • Image format includes 1200 by 628 pixels, 640 by 640 pixels, 720 by 1280 pixels, 600 by 500 pixels, 640 by 200 pixels, and 640 by 100 pixels.

  • Description

  • Derived info: Video thumbnail and app store information

• App open ads: Displayed when the app is opened and the person begins a session. It is a full-screen premium ad placement and the first screen that people see when opening the publisher app. The assets supported include:

  • Videos include horizontal and vertical.

  • Images include horizontal and vertical.

  • Description

  • Derived info: Video thumbnail and app store information.

• Icon ads: Only the app icon and app name are displayed. The assets supported include:

  • App icon and app name

  • 1:1 aspect ratio, auto-generated

Learn more about specifications for Pangle ad assets.