About Deeplinks
A Deeplink is a URL that directs people to specific content within a mobile app like TikTok, rather than simply launching the app's home screen. When people click on a deeplink, it can take them to a particular page, section, or feature of the app, enhancing their experience and engagement.
Deeplinks are primarily intended for people who already have the app installed.
Deeplinks are commonly used for retargeting existing users to increase engagement within the app.
TikTok allows you to use deeplinks for various campaign objectives, enhancing your advertising efforts and engagement. Deeplinks are supported by the following campaign objectives:
For Android campaigns and iOS 14 or lower dedicated campaigns:
Reach
Video Views
Traffic, App Destination
Traffic for websites, only for cost per click (CPC)
App Retargeting under App Promotion
Product Sales where the source is a catalog for App Retargeting.
For iOS 14.5+ dedicated campaigns:
Traffic for websites, only for CPC.
Deeplinking offers you the ability to:
Optimize User Experience: Shorten a persons journey to find important information such as product page.
Improved Retention & Engagement: Deeplinking within an app can provide new or interesting content that hasn't been seen to re-engage people.
Strengthen your Marketing: Retarget and upsell your existing customer base to improve your return on investment (ROI).
There are two types of deeplinks:
Direct Deeplink: If the app is installed, the person is redirected to a specific content page within the app.
Deferred Deeplink: If the app is not installed, the person gets redirected to an app store to install the app. Then the person is sent to a specific content page within the app.
You should use deeplinks when you want to engage and re-engage existing people. Deeplinks are perfect for campaigns that are looking for people who already have the app installed. They allow quick access to specific content, encouraging people to interact more deeply within the app.