洞察資料與報告
報告
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- 關於 TikTok 無效流量解決方案
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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受眾洞察資料
影片洞察資料
關於歸因分析
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- About Attribution Analytics in TikTok Ads Manager
- Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
- Attribution Analytics - How to view Time To Conversions in TikTok Ads Manager
- Attribution Analytics - How to view Touchpoints To Conversion analytics in TikTok Ads Manager
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歸因設定
提升研究
Cross-media measurement
指標詞彙表
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok 支援的第三方衡量
- 衡量 /
- 洞察資料與報告 /
- TikTok 支援的第三方衡量 /
About third-party metrics
TikTok uses data from third-parties to report some metrics.
For example, with the launch of iOS 14.5, we rely on Apple's SKAN API to report app installation and conversion information. In these cases, the metric definition will include "This metric is reported by a third-party" as a disclaimer.
Note: Different third-parties may have various methodologies for calculating these metrics amongst themselves and TikTok. You should consult with the third-party to get more information on the data collection methods, and the latency of reporting to TikTok. Since the methodologies may be unique to each partner, these metrics may differ when compared with TikTok estimates.
