About TikTok Post Purchase Surveys
TikTok Post Purchase Surveys (TikTok PPS) are brief, no-cost questionnaires presented to customers immediately after they complete a purchase on your website. These surveys help you gather valuable insights directly from customers at the point of purchase, to give you a clearer understanding of their discovery journey, decision-making timeline, and the effectiveness of your marketing channels.
TikTok PPS supports the following two questions, and a third customizable question:
"How did you first hear about us?"
"How long did you know about us before making your first purchase?"
TikTok PPS is powered by TikTok Measurement partner KnoCommerce.
Note: If you are already using another Post Purchase Survey solution, only one PPS can run at a time.
Availability
Available to all Shopify advertisers, as well as selected WooCommerce, BigCommerce and other advertisers.
Surveys currently support English, French, German, Spanish, and Portuguese.
Features
Self-serve friendly: Implementation instructions and success checks along the way to improve troubleshooting outcomes.
Seamless integration setup with E-commerce platforms: Add PPS to supported E-commerce platforms, like Shopify, WooCommerce, and BigCommerce, without changing your core campaign workflow.
Customizable third question: A built-in option to add a third custom question with multiple choice as a radio button, with free-text options. This button allows you to measure customer loyalty, intent to repurchase, insights on new product features, or gather immediate feedback on their biggest pain points.
Common scenarios for using PPS
Last-click reporting looks incomplete: Use PPS to uncover discovery touchpoints and customer journey insights that click-based models miss.
You need proof before increasing budget: Use PPS to compare channel effectiveness and build a stronger case for investment.
You already use advanced measurement: Use PPS as a customer-feedback input that can validate or refine your model outputs.
