Publicitatea pe TikTok
Conturi TikTok
Gestionarea conturilor cu Business Center
Platformele partenere de comerț electronic TikTok
Crearea unei campanii
Crearea unui grup de reclame
Crearea unei reclame
Gestionarea reclamelor
Crearea reclamelor în alte instrumente TikTok
Obiective de luat în considerare
Promovarea aplicațiilor
Generarea de clienți potențiali
Vânzări de produse
- Obiectiv de vânzare a produselor
- Configurarea cataloagelor
- Reclame cu cumpărături video (pentru catalog)
- Reclame TikTok Shop
- Reclame cu cumpărături video (pentru TikTok Shop)
- Reclame cu cumpărături LIVE
- Reclame cu cumpărături de produse
- Elemente de creație pentru afiliații magazinelor
- Store Promotion Ads
- Tokopedia Ads
- Conversii web
- VBO web
Videoclip în flux
Interacțiuni în flux
Plasarea în afara fluxului
Îmbunătățiri interactive
Soluții pentru reclame din domeniu
Optimizarea licitațiilor de reclame
Optimizarea materialelor publicitare
Parteneriate pentru materiale publicitare
Smart+ Campaigns
Măsurarea aplicațiilor
Conversii offline
Măsurarea web
Informații și raportare
Măsurarea reclamelor din magazin
Billing options
Cheltuieli
Promoții, credite și cupoane pentru reclame
Depanarea facturării
Politicile publicitare
Practicile și politicile de confidențialitate
Informații și raportare
Rapoarte
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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Informații despre public
Informații despre videoclipuri
Despre analizele de atribuire
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- About Attribution Analytics in TikTok Ads Manager
- Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
- Attribution Analytics - How to view Time To Conversions in TikTok Ads Manager
- Attribution Analytics - How to view Touchpoints To Conversion analytics in TikTok Ads Manager
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Setări de atribuire
Studii de creștere
Cross-media measurement
Glosar de indicatori
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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Măsurarea cu terți acceptați de TikTok
- Măsurarea /
- Informații și raportare /
- Cross-media measurement /
About TikTok's partnership with iSpot for cross-media measurement
TikTok offers iSpot cross-media reach measurement for TikTok campaigns with a linear TV component. This solution enables you to see your campaign's de-duplicated reach metrics and understand how TikTok complements your linear TV strategy.
Features
De-duplicated reach metrics: Metrics for your campaign include TikTok total and incremental reach, Linear TV total and incremental reach, and the reach overlap.
Post-campaign report: You will receive a post-campaign report detailing the incremental reach metrics.
iSpot Unified Measurement integration: For qualified iSpot Unified Measurement clients, you can access the cross-media measurement results in your iSpot dashboard.
Availability
Only US-based campaigns currently
Certain features may require other campaign qualifications
Learn more
For more information about iSpot cross-media measurement for TikTok campaigns, please contact your TikTok sales representative.
Note: Certain metrics from third parties may vary from those reported by TikTok due to differences in methodology or other factors. Learn more about third-party metrics.