Creative partnerships
About Top Ads insight in TikTok One
Top Ads insight in TikTok One can help you find winning ad creatives and audience insights to boost your content marketing and target higher engagement on TikTok.
Benefits of Top Ads insight
Quickly discover top-performing video ads and validated industry-winning concepts to inspire your next campaign.
Uncover key selling points through detailed data on audience targeting and impactful creative strategies.
Filter and analyze top ads by key metrics to reveal proven factors behind creative success.
How to access Top Ads insight
Log in to TikTok One.
Click Inspiration in the top navigation.
Click Top Ads.
Top Ads insight
This section shows the top creative approach in your selected industry or region. You can filter ads by:
Target Audience
Audience Scenarios
Product Physical attributes
Feature attributes
Material
Services
Note: Only one primary industry, region, time range, and ranking matrix can be selected.
You can explore the top creative structure to understand audience segments, user experience, and product features drive success.
Selling point insight
This section shows high impact product feature segments to highlight in your content to optimize messaging and improve campaign results.
The top 20 selling points within your industry are grouped into categories such as:
Audience Target
Product Physical Features
Audience Scenarios
Feature Material
Feature Attributes
Feature Feedback
Services
Note: Only one primary industry, region, time range, and ranking matrix can be selected.
Each selling point includes the following performance metrics, including example videos:
Video views
Click-through-rate
6-second view rate
Engagement rate
Top Ads library
In this section, you can discover, organize, and share real high-performing ad examples relevant to your marketing goals.
By using the Top Ads library, you'll be able to:
Filter ads by Industry, Region, Selling point, and Time range.
Sort ads by Video Views, CTR, Engagement Rate, or 6-second View Rate.
View ad thumbnails with video metrics and detailed views.
Save selected ads into personalized folders.
Copy shareable links to collaborate with your team.
This will allow you to streamline your creative brainstorming with your team and accelerate campaign development.
