TikTok Creative Exchange
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TikTok One for creators
Top content on TikTok One is a powerful discovery tool that provides real-time insights into top-performing branded content across industries and locations. It finds content trends, recommends creators based on content needs, and unlocks creator shortlisting based exclusively on branded content performance metrics.
Top content helps at every stage of the creative process to:
Get inspired by real campaigns and creator content that’s already working with audiences in your industry and country.
Spot trends by industry to understand what’s driving engagement, video views, and video completions in your specific category.
Shortlist top-performing creators who consistently publish high-quality content on TikTok.
Benchmark past campaigns against top performing content by category to help understand how your creatives performed and plan for future campaigns.
Top content is organized by:
Highest video views
Highest engagement
Highest video completion
Filters:
Time period: month, week
Industry
Organic content
Creator country: Japan, Indonesia, Thailand, United States, and Vietnam.
Individual content:
Video views
Likes
Comments
6-second completion rate
Industry tags
Content tags
Top 50 comments
Log in to your TikTok One account.
Go to Explore creators.
Click Top content.