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About Top content on TikTok One

Last updated: July 2025

Top content on TikTok One is a powerful discovery tool that provides real-time insights into top-performing branded content across industries and locations. It finds content trends, recommends creators based on content needs, and unlocks creator shortlisting based exclusively on branded content performance metrics.

Benefits

Top content helps at every stage of the creative process to:

  • Get inspired by real campaigns and creator content that’s already working with audiences in your industry and country.

  • Spot trends by industry to understand what’s driving engagement, video views, and video completions in your specific category.

  • Shortlist top-performing creators who consistently publish high-quality content on TikTok.

  • Benchmark past campaigns against top performing content by category to help understand how your creatives performed and plan for future campaigns.


Key Metrics

Top content is organized by:

  • Highest video views

  • Highest engagement

  • Highest video completion

Filters:

  • Time period: month, week

  • Industry

  • Organic content

  • Creator country: Japan, Indonesia, Thailand, United States, and Vietnam.

Individual content:

  • Video views

  • Likes

  • Comments

  • 6-second completion rate

  • Industry tags

  • Content tags

  • Top 50 comments


How to access Top content in TikTok One

  1. Log in to your TikTok One account.

  2. Go to Explore creators.

  3. Click Top content.


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