洞察資料與報告
報告
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- 關於 TikTok 無效流量解決方案
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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受眾洞察資料
影片洞察資料
關於歸因分析
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- About Attribution Analytics in TikTok Ads Manager
- Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
- Attribution Analytics - How to view Time To Conversions in TikTok Ads Manager
- Attribution Analytics - How to view Touchpoints To Conversion analytics in TikTok Ads Manager
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歸因設定
提升研究
Cross-media measurement
指標詞彙表
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok 支援的第三方衡量
- 衡量 /
- 洞察資料與報告 /
- 指標詞彙表 /
Available Instant Form engagement metrics
Instant Form engagement metrics allow you to gain deeper insights into how users interact with your Instant Forms, helping uncover opportunities to enhance user experience and optimize campaign performance. You can easily access these metrics on the Instant Form tab within TikTok Ads Manager by customizing your reporting view:
Navigate to the Tools page in your TikTok Ads Manager account and select Instant page.
Choose the Instant form tab and select Custom Columns to select the metrics you would like to display.
Available Instant Form engagement metrics
Metric | Definition | Where to find |
Instant form load time | Average loading time of the Instant Form. | - Campaign/Ad Group/Ad Level - Instant Form level |
Instant form bounce rate | Percentage of unique users who exited the form without effective engagement, such as scrolling or editing. | - Instant Form level |
Instant form unique views | Number of unique users who viewed the Instant Form. | - Instant Form level |
Average time on Instant Form | Average time that users spent on the Instant Form. | - Instant Form level |
Instant Form outbound website clicks | Number of clicks on the call-to-action button that redirects users to an outbound website from the Instant Form. | - Campaign/Ad Group/Ad Level - Instant Form level |
Instant Form unique outbound website clicks | Number of unique users who clicked on the call-to-action button that redirects them to an outbound website from the Instant Form. | - Instant Form level |