TikTok Business Centers can now work together as partners. When two TikTok Business Centers become partners, they can share assets with each other in bulk. This relationship is designed to help organizations work with their agencies or subsidiaries.
The Partner feature is a great way to improve cooperation, capture market growth, and take full advantage of TikTok For Business. A partner is generally another business where you work closely with managing and building TikTok ads campaigns, like creative agencies, media planners, or other departments.
Organizations may want to become TikTok Business Center Partners when they start to manage many ad accounts and assets, including TikTok Pixel, Audiences, DPA, etc. TikTok Business Center Partners instantly share assets (for now we only support ad accounts) and manage permissions with another Business Center.
With the Partner feature, you can assign multiple ad account permissions to your partner with one click, adjust ad account permissions, or remove your partner's access to your assets.
TikTok Business Center Partner Use Cases:
You are an agency and you work with your advertiser
You are an advertiser and you work with your agency
You are an agency and you collaborate with another agency
You are in headquarters and you have to check out all branch offices' ad accounts.
Invite partner and grant partner with your assets' access
Note: Only the admin of a TikTok Business Center account can add partners and share assets. You and your partner must have a TikTok Business Center account, and you must know your partner's TikTok Business Center account id.
Log in to your TikTok Business Center account as an admin.
Find the Partner module under Users, found on the left navigation bar.
Click Add Partners.
Input your partner's TikTok Business Center account id and click Next.
Select ad accounts and assets that you want to share with your partner, and assign a role for your partner.
Click Confirm.
Your partner will now see the shared assets in their TikTok Business Center account.
Adjust a partner's permission to ad accounts
Note: You must be the admin of your TikTok Business Center account. You can only upgrade your partner's permission. If you want to downgrade their permission, you will have to remove this partner first, add it and assign permissions again.
Log in to your TikTok Business Center account as an admin.
Find the Ad Account module under Assets, found on the left navigation bar.
Select the ad account to which you want to adjust your partner's permission.
Click on the Partner tab under this ad account, and select the partner whose permission you want to adjust.
Click the dropdown menu on the right side, and select desired partner permission.
Remove a TikTok Business Center Partner
Note: You must be the admin of your TikTok Business Center account.
Log in to your TikTok Business Center account as an admin.
Find the Partner module under Users, found on the left navigation bar.
Select the partner you would like to remove from the partner list.
Click the Remove button on the right side of the partner's TikTok Business Center account name.
Click the Remove button in the dialogue box.