About Creative Center

TikTok For Business Creative Center is a free resource where you can discover the latest trends, success stories, and tools to create the best performing TikTok ads. Creative Center includes the following sections:


The Inspiration section is your ultimate TikTok muse. This section is divided into 3 parts:

Top Ads

A library of top-performing creatives that can be filtered by Region, Industry, Campaign Objective, Reach, Engagement, and other criteria. Once you select a creative, you can check out the About this ad, which displays the ad's details, including the creator, performance and ad caption keywords.

Plus, you can see the Most valuable frame graph, that shows relative Click Through Rate, second by second, to help you easily find the most successful engagement moment in the video.

Trend Discovery

The Trend Discovery section displays trending user generated content relevant to the TikTok community in real time.


Your database of case studies. Each showcase includes video, creative highlights and basic campaign information to help you produce high-performing ads.


Your one-stop knowledge hub, packed with articles on creative methodologies, as well as reports, tips, and tutorials to provide you with guidance for creating viral TikToks.


Your ad crafting toolbox. Use TikTok Video Editor, Smart Video, Smart Text,Video Template, Smart VideoSoundtrack, and Quick Optimization to make thumb-stopping ads. 

Audio Library

Your personal soundtrack collection. Here, you can find pre-cleared music for your creative by using multi-dimensional filters, including Region, Placement, Themes, Genre, Mood, and Duration.

Personal Profile

From your Personal Profile you can withdraw authorization for your creative assets to be displayed in the Creative Center.

To withdraw creative authorization:

  1. ​Go to the Creative Center and log in to your TikTok For Business account.

  2. ​Open your Personal Profile and select Ad Authorization Management.

  3. ​Click the Withdraw button for selected creatives; then confirm the removal.

To grant creative authorization:

  1. ​Log in to your TikTok Ads Manager account; then create a campaign and complete an Ad Group.

  2. ​At the Ad Level, ensure that the Asset Authorization Checkbox is checked before submitting your ad for review.

For even more transparency, a Pop-up Window for the online asset usage authorization will appear once a week on The Creative Center's Homepage and Top Ads page.

  • ​The creatives in the Pop-up Window must meet the requirements to appear in the Top Ads section of the Creative Center.

  • ​You can authorize creatives to appear in the Top Ads section directly from the Pop-up Window by clicking the tick box. Once you authorize the assets, they will appear in the Top Ads feed the following day.

If you found the inspiration you were looking for in the Creative Center, you can start making ads right away! Simply click Create Now button at the top of the page and it will take you to TikTok Ads Manager.

And if you want inspiration and insights delivered directly to your inbox, subscribe to the TikTok For Business Creative Center newsletter and make the most out of this resource!