How to use Generate with AI for Smart+ campaigns

Last updated: December 2024

You can use Generate with AI to easily produce assets for your ad by providing a URL for your Smart+ campaign.


Before getting started

Since Generate with AI is being rolled out over time, certain features might not be available to you. If Generate with AI is not available generally or for the campaign settings you have chosen, you will not see a Generate with AI button nor the Ads generation section. Learn more about the availability of Generate with AI or speak with your TikTok sales representative to discuss this feature's availability to you specifically.


How to use Generate with AI for Smart+ campaigns

  1. Log into TikTok Ads Manager.

  2. Start creating your campaign, such as by clicking Create an ad.

  3. Choose the Website conversions objective and toggle on Smart+.

  4. For Optimization goal, choose Value or Conversion.

  5. Under Ads generation in the URL field, provide a link to the webpage of your product for analysis.

    • Note: Generate with AI is currently available for English content only. When providing Generate with AI with a URL, it must include a maximum of a single item or product on the page.

  6. You will see a set of videos and an auto-selection based on our recommendation. AI-generated videos will be labeled as AI-generated, and other recommended videos would come from your previously uploaded videos.

    • Note: If AI-generated videos are not listed, your content might not be compatible for AI-generation. Check the above requirements.

  7. You may navigate the creatives, preview them, and add or subtract them from the selection either individually with the trash icon or by removing them all.

    • Note: For Smart+ campaigns, you are unable to edit the AI-generated videos at this time.

  8. You may provide feedback about the generated videos by clicking Provide feedback.