An Instant Page is a fast-loading lightweight web page that loads up to 11 times faster on TikTok than a standard web page. Instant Pages offer a variety of templates to make it easy to create your own Instant Page, you can also customize your own Instant Page by editing its components like text, picture, video, carousels, and call to action buttons.
Moreover, you can even optimize ad delivery against conversions and actions that take place on your Instant Page.
Buying Type: Auction, Reach & Frequency
Advertising Objective: Traffic, Conversions, Reach, Video Views
Split Test: Supported
Promotion Type: Website (Traffic and Conversions Objective only)
Placement: TikTok, Pangle
Ad Format: Non-Spark Ads, Spark Ads
Cards: Display Card, Gift Code Card
For instructions on how to create an Instant Page, see "How to Create an Instant Page."