Gesture is an interactive add-on product that helps you display your ads in a new way and create a deeper connection with your customers by asking them to physically interact with your ads. When you create a campaign for Reach & Frequency, or Auction Reach, or the Video View sub-objective "6 seconds video view" you can add a Gesture to your ads.
About Gesture
Gesture invites users to tap or swipe on an ad in order to unveil rewards or more information. Strong invitation for users to interact, since they get a payoff by physically engaging with the ad. Gesture is another native addition to an ecosystem of products designed to keep users engaged.
If they do not perform the gesture, the ad will continue to play, and the reward card will not appear. The Gesture reward card supports both static images and .gif animations.
How to create Gesture ads
To get started
Create a new campaign.
Select Reach & Frequency or Auction Reach or the Video View sub-objective "6 seconds video view", and select an advertising objective.
Set up your ad group.
Then click Next.
From the Submit Order and Reserve Audience pop-up, click Continue to Ad.
Enable the Identity toggle to create a Spark ad or turn it off to create a non-Spark ad.
Select Single Video as the Ad Format.
Complete your ad creative: video, ad text, link, and call to action.
Under Interactive Add-ons, click Create.
From the Interactive Add-on pop-up, choose Premium add-on, select Gesture, and click Confirm.
Create an Interactive Gesture pop-up
From the Gesture pop-up window, you will need to create your interactive gesture.
Select an Interactive Gesture, choose from: Click, Straight Slide, or Curved Slide.
Then write the text you want to display with your Interactive Gesture in the Interactive Guide field.
Determine when you want the Interactive Gesture pop-up to appear using the video timeline under the Mobile preview or the Interactive Gesture pop-up time field. You cannot place the Interactive pop-up in the first 3 seconds or the last 5 seconds of your video.
Set the position of where the Interactive Motion pop-up will appear in your video. You can do this by dragging the two dots on the Interactive Motion pop-up in the safe zone of the Mobile preview or by entering an exact position in the Interactive Gesture placement fields.
You can also adjust the angle of the Interactive Motion pop-up by dragging the endpoints of the Interactive Motion pop-op in the safe zone in the Mobile preview or by entering an exact angle in the Interactive Motion angle field.
If you want to add music that plays when the Interactive Gesture pop-up appears, go to the Interactive Gesture background music field and click Select music to pick background music from the drop-down menu or click Upload to use your own.
Lastly, you will need to upload your Interactive Gesture pop-up card; this is the display card that will appear when someone performs the Interactive motion. The image size must be exactly 620*788px and only .png, .jpg, .jpeg, and .gif file formats are supported.
Click Confirm when you have finished building your interactive motion.
From the Ad creation page, click Submit when you are ready to publish your ad.