About Linking a TikTok Account with a TikTok For Business Account
Last updated, May 2024

To help you create a unified brand image across all of TikTok's monetization and business products, TikTok for Business supports linking a personal TikTok account to a TikTok for Business account. You can link the accounts when you create a TikTok For Business account or connect the accounts after creating a TikTok for Business account.

Account linking benefits include:

  • Efficient login experience: you can log in to TikTok for Business products, like TikTok Ads Manager and Business Center, using your existing TikTok account credentials.

  • Spark Ads creation: create Spark Ads using native posts from your TikTok account when publishing ads on TikTok Ads Manager.

  • Agile asset management: Make videos and posts accessible to your business partners so you can work better together.

Requirements for linking

  • You can only link one TikTok account to one TikTok for Business account at a time.

  • ​Only one TikTok account can be linked to one TikTok For Business account at a time.

  • ​You will need to upgrade your TikTok account to a TikTok Business Account to publish native TikTok posts as ad creatives on TikTok Ads Manager. For more information, go to How to Switch to a TikTok Business Account.

  • ​You will need to authorize TikTok For Business to access your TikTok account to successfully link both accounts.

For a detailed walkthrough on how to link your TikTok and TikTok For Business accounts, go to How to Link a TikTok Account to a TikTok For Business Account.