About TikTok For Business and TikTok Business Accounts for TRAY Merchants

Last updated: May 2024

At TikTok, there are a variety of solutions businesses can use to amplify their voice on TikTok. These solutions enable you to create and publish ads, organize your teams, connect with creators, manage your organic TikTok presence, and more.


TRAY merchants looking to start paid marketing on TikTok on TRAY will first need to create a TikTok For Business account. This will allow TRAY merchants to create ads showcasing their products on TikTok.


About TikTok For Business

TikTok For Business is our global brand and platform that is home to all current and future marketing solutions for brands. When you create a TikTok For Business account, you will have access to:

  • ​TikTok Ads Manager: Our global ad-buying platform allows you to create, plan, and publish in-feed ads across TikTok's family of apps.

  • ​TikTok Business Center: Our team management solution lets you give your team access and permission to manage your ad accounts.

  • ​And more!


Merchants can create a TikTok For Business account directly within the onboarding flow on the TikTok on TRAY!


About TikTok Business Accounts

TikTok Business Accounts are public profiles on the TikTok app that allow businesses to find their voice and build a cohesive marketing strategy on the platform. They offer performance metrics, audience insights, and creative tools within the app that empower businesses to think like marketers but act like creators.


To create a TikTok Business Account, you will first need to create a personal TikTok account and then upgrade to a Business Account via the TikTok app.


Click here for more information on how to make the switch.


How are they different?

TikTok For Business is our global platform that connects our various business products, like TikTok Ads Manager and TikTok Business Center, into a single ecosystem.


TikTok Business Account is a type of profile on TikTok (that you can access via your mobile device) that gives businesses the tools to build a cohesive marketing strategy on the platform.


NOTE: You can now set up the TikTok on TRAY integration using the credentials of your TikTok account (same as the one in your phone app)!