About TikTok For Business and TikTok Business Accounts for BigCommerce Merchants
If you want to start paid marketing on TikTok on BigCommerce, you will first need to create a TikTok for Business account. This will allow you to create ads showcasing your products on TikTok.
TikTok For Business is our global platform that connects our various business products, like TikTok Ads Manager and TikTok Business Center, into a single ecosystem. You can create a TikTok for Business account directly within the onboarding flow on TikTok for BigCommerce.
TikTok Business Account is a type of profile on TikTok that gives businesses the tools to build a cohesive marketing strategy on the platform. TikTok Business Accounts offer performance metrics, audience insights, and creative tools within the app. Before you can create a TikTok Business Account, you will first need to create a personal TikTok account and then upgrade to a Business Account through the TikTok app.