How to set up TikTok on Cafe24

Last updated: August 2024

What does the TikTok channel include?

With the TikTok integration, you can:

  • Set up your TikTok For Business Account, TikTok Ads Manager, and TikTok Business Center

  • Install a new TikTok Pixel (or connect an existing one) and enable Events API, with just a few clicks

  • Sync your catalog automatically, which powers access to many ad formats including Video Shopping Ads

  • Run Lead Generation or Conversion campaigns, which can help you find new customers and encourage them to take meaningful actions.



Do I need to have a TikTok account?

You'll need a TikTok account to connect to the integration, which can be created while setting up the plug-in. You don't need an organic TikTok account to run ads. However, in order to boost posts through Promote and access upcoming features, you will need a Business Account that gives an organic presence to your brand.

Can I create TikTok ads directly from TikTok on Cafe24?

Yes, you can set up and manage conversion campaigns directly from TikTok on Cafe24. Read How to Publish Ads from a TikTok E-Commerce Partner Platform to get started.

Where can I find TikTok in my Cafe24 Admin?

1. Go to My Apps

2. Search for TikTok Channel

Find the TikTok Channel in Cafe24

How do I start running paid advertising campaigns on TikTok Ads Manager?

To access all available ad formats, log in to your TikTok Ads Manager account after adding and setting up TikTok in your Cafe24 store to access all available ad formats. You may refer to this article to get the overall guidance on how to set up your first campaign: Best practices for new E-commerce Web Conversion Advertisers

If I have a campaign running with the TikTok Pixel created via the Cafe24 integration, what will happen if I remove the integration?

If the integration is removed, the ad account will no longer receive events, indentifiers, and conversion data from the website, and campaign performance may be impacted.

Which product categories are allowed for advertising?

For a detailed overview of product category restrictions in our advertising, refer to TikTok Advertising Policies - Industry Entry.

What if I already advertise on TikTok and my Ad account is managed by an Agency?

Learn how to set up TikTok on Cafe24 and make sure that the Business Center you use to set up the integration for your client has Admin rights to the connected Ad Account, Catalog and Pixel.