TikTok on SHOPLINE Pixel Recommendations

Last updated: May 2024

If you are a brand new or recent developer-mode pixel installer (i.e., a couple of months of use), we strongly suggest that you:

  1. Remove your previously installed developer-mode pixel (if any). Make sure it is not currently used by any active campaigns.

  2. Return to the channel set-up and click Create New to create and install a new pixel. Make sure the “Advanced Matching” feature is ON to improve the match rate between TikTok ad clicks and conversions that happen on your website. 



If you are an established developer-mode pixel user ( >than two months of use, with a track of success using it & no issues), we recommend that you:

  1. Proceed with the channel set-up and click Create New to create and install a new pixel (you will be able to deactivate it later).

  2. Continue using your existing dev-mode pixel. 

IMPORTANT: By deactivating the newly-installed pixel, you won’t be able to leverage on the Advanced Matching feature.