List of supported Events by PrestaShop

The TikTok Pixel for PrestaShop includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported:

• View Content: When a person lands on a product details page.

• Add to Cart: When an item is added to the shopping cart.

• Complete Payment: When a purchase is made or checkout flow is completed.

• Initiate Checkout: When a visitor proceeds to checkout.