Advertising policy resources
About TikTok E-Commerce Partner Platform Integrations
BASE
BigCommerce
Cafe24
Ecwid
FutureShop
Haravan
Kyte
Loja Integrada
Mercado Shops
Nuvemshop
OpenCart
PrestaShop
Salesforce Commerce Cloud
Shopify
Shopline
Tiendanube
TRAY
VTEX
Wix
WooCommerce
The TikTok Pixel for Loja Integrada includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported by the TikTok integration with Loja Integrada and TikTok Pixel.
Search: When a visitor performs a search in your store.
Page View: When a visitor arrives on the destination landing page and scrolls on it.
View Content: When a visitor views a specific page. TikTok recommends tracking pages important to your business, such as product comparison, announcement, or release pages.
Add to Cart: When a visitor adds a product to their cart.
Initiate Checkout: When a visitor proceeds to checkout.
Place an Order: When a visitor places an order. TikTok recommends using this event when placing an order and making a payment are not the same.
Complete Payment: When a purchase's payment is confirmed and checkout is completed.