Supported events by Loja Integrada

Last updated: October 2024

The TikTok Pixel for Loja Integrada includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported by the TikTok integration with Loja Integrada and TikTok Pixel.

Supported events by Loja Integrada

  • Search: When a visitor performs a search in your store.

  • Page View: When a visitor arrives on the destination landing page and scrolls on it.

  • View Content: When a visitor views a specific page. TikTok recommends tracking pages important to your business, such as product comparison, announcement, or release pages.

  • Add to Cart: When a visitor adds a product to their cart.

  • Initiate Checkout: When a visitor proceeds to checkout.

  • Place an Order: When a visitor places an order. TikTok recommends using this event when placing an order and making a payment are not the same.

  • Complete Payment: When a purchase's payment is confirmed and checkout is completed.