TikTok Placement
Last updated, November 2023

Grow your business with advertising placements on TikTok.

Campaign Objectives

TikTok placements support the following advertising objectives - Shop Purchases, Product Sales, Video Views, Reach, Traffic, Lead Generation, App Installs, and Conversion.

Supported Bidding Methods

Select from three bidding methods - CPM, CPC, or oCPM.

Ad Position

Ads may appear in the For You Feed, Following Feed, Profile Feed, search results, and new onsite Shopping Ads placements on TikTok and TikTok Lite

Ad Format

TikTok supports full-screen in-feed ads for a positive user experience and better engagement. After the video ad is displayed for 9 seconds, the download card will appear as shown below.