TikTok Placement
Last updated, May 2024

Grow your business with advertising placements on TikTok.

Campaign Objectives

TikTok placements support the following advertising objectives - Shop Purchases, Product Sales, Video Views, Reach, Traffic, Lead Generation, App Installs, and Conversion.

Supported Bidding Methods

Select from three bidding methods - CPM, CPC, or oCPM.

Ad Position

Ads may appear in the For You Feed, Following Feed, Profile Feed, search results, and new onsite Shopping Ads placements on TikTok, TikTok for Web and TikTok Lite.

Note: TikTok for Web and TikTok Lite are only available in certain markets. Please contact your TikTok representative to inquire about availability in your region.

Ad Format

TikTok supports full-screen in-feed ads for a positive user experience and better engagement. After the video ad is displayed for 9 seconds, the download card will appear as shown below.