Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Web measurement
Web Data Connections
Web Events & Parameters
TikTok Web Measurement Tools
-
- About TikTok Pixel
- How to Set Up and Verify TikTok Web Data Connection
- Enhance Data Postback with the TikTok Pixel
- How to Enable Auto Event Setup
- Troubleshoot with Pixel Helper
- How to troubleshoot Pixel activations not showing in TikTok Ads Manager
- About using cookies with TikTok Pixel
- About Web Modeled Conversions
- About TikTok Pixel for Ecwid
- About Single Page Application Pageview Measurement for TikTok Pixel
- How to troubleshoot Pixel visibility in TikTok Ads Manager
- About Events API
- How to get started with Events API
- About Events API Payload Converter
- About the TikTok Event Builder
- How to Set Up Events and Parameters with Events Builder
- Partner Integrations for Web Events
- How to set up TikTok Pixel with Google Tag Manager in TikTok Events Manager
- How to set up Events API for server-side tagging in Google Tag Manager
- About Pixel sharing in Business Center
- How to set up pixel signal postback
- How to set up a secure data connection with TikTok through SignalSight
- How to set up a TikTok conversions destination with Twilio Segment
- How to set up a secure data connection with TikTok through Tealium
- How to set up a secure data connection with TikTok through DataHash
- How to set up a TikTok conversions destination with Adobe
- How to set up a TikTok conversions destination with Tealium
- How to set up a secure data connection with TikTok through mParticle
- How to set up a secure data connection with TikTok through Hightouch
- How to set up a secure data connection with TikTok through Blotout
- How to set up a secure data connection with TikTok through Grivy
- How to set up a secure data connection with TikTok through Anytrack
- How to set up a secure data connection with TikTok through Gamesight
- How to set up a secure data connection with TikTok through Elevar
- How to set up a pixel implementation with TikTok through TicketMaster
-
TikTok Events Manager
Event Matching
TikTok Post Purchase Surveys
- Measurement /
- Web measurement /
- Web Events & Parameters /
About Standard and Custom events
Events are actions taken on your website, like adding an item to a cart or making a purchase, that can result from a paid TikTok ad or organically (unpaid). Standard events are actions with predefined names created by TikTok to be used for reporting, optimizing conversions, and building audiences. Standard events are supported across integration tools like Events API and TikTok Pixel.
Note: To comply with TikTok's data terms and policies and protect user privacy, avoid sending sensitive data about visitors when setting up events. Ensure all event labels adhere to TikTok's Advertising Policies, Anti Discrimination Policy, and Housing, Employment and Credit Policy. Non-compliant event names may be removed.
Supported standard events
Below are the predefined standard events that TikTok currently supports:
Standard Event | Description | Recommended parameters | Event Codes |
Add Payment Info | When a visitor adds their payment information at checkout. |
| 'AddPaymentInfo' |
Add to Cart | When a visitor adds an item to the cart. | content_type, quantity, description, content_ids, currency, value | 'AddToCart' |
Add to Wishlist | When a visitor adds an item to the wishlist. |
| 'AddToWishlist' |
Click Button | When a visitor taps a button. TikTok recommends measuring website buttons important to your business, such as social media buttons. |
| 'ClickButton' |
Complete Payment | When a visitor makes a payment. TikTok recommends using this event when placing an order and making a payment are the same. | content_type, quantity, description, content_ids, currency, value | 'CompletePayment' |
Complete Registration | When a visitor signs up for something such as account registration. |
| 'CompleteRegistration' |
Contact | When a visitor contacts you. |
| 'Contact' |
CustomizeProduct | When a visitors customize a product. |
| 'CustomizeProduct' |
Download | When a visitor downloads something from your website. |
| 'Download' |
FindLocation | When a visitor looks for location. |
| 'FindLocation' |
Initiate Checkout | When a visitor proceeds to checkout. |
| 'InitiateCheckout' |
Place an Order | When a visitor places an order. TikTok recommends using this event when placing an order and making a payment are not the same. | content_type, quantity, description, content_ids, currency, value | 'PlaceAnOrder' |
Schedule | When a visitor schedules an appointment. |
| 'Schedule' |
Search | When a visitor searches. | query | 'Search' |
Submit Form | When a visitor submits a form. |
| 'SubmitForm' |
Subscribe | When a visitor subscribes on your website including follows, content, or paid subscriptions. |
| 'Subscribe' |
View Content | When a visitor views a specific page. TikTok recommends measuring pages important to your business such as product comparison, announcement, or release pages. | content_type, quantity, description, content_ids, currency, value | 'ViewContent' |
Use case
A social media manager for a brand can use standard events to track user interactions, like clicks and purchases, on their ad campaigns. For example, they can set up the "Add to Cart" event to monitor when users add items to their shopping cart and the "Complete Payment" event to track successful purchases. This data helps optimize ad performance and target the right audience to ensure that the brand's ads are reaching and converting the intended users.