When you're ready to grow your business on TikTok, you can create an ad campaign on TikTok Ads Manager or directly on Shopify.

Create a Campaign

Start by clicking Create Campaign.

If you create a campaign in Shopify, you will set up a Smart Performance Campaign (SPC) by default. SPC is TikTok's first end-to-end automated ad solution designed to optimize conversion results. Once you create a campaign, you will need to enter the following details to get your campaign up & running.

​1. Ad Name

• ​Name your campaign.

2. ​Promotion

• ​Choose a Landing Page Type: Single Product, Collection, or Homepage.

3. Ad Creation

• ​Choose to upload an existing video file or use our video generator tool to create a video from existing images or videos.

• ​Review multiple videos that are generated and select your favorite to run as an ad campaign.

4. Automatic Targeting

• ​TikTok will use automatic targeting with machine learning to find your ideal audience. All you need to provide is a country.

5. ​Optimization Event

• ​Select an Optimization event that uses the signals from your Shopify Pixel.

• ​Consider starting with an upper-funnel event like Add to Cart before moving down the purchase journey to Complete Payment.

6. ​Budget

• ​Choose a daily budget of more than $20 USD / day.

• ​Schedule your campaign or let it run continuously.

For more guidance on setting up your Smart Performance Campaign on Shopify, see the SPC on Shopify one-pager.

-External- Shopify SPC- One Pager .pdf (726.19 KB)