Standard events are actions with predefined names created by TikTok to be used for reporting, optimizing conversions, and building audiences. Standard events are supported across all TikTok Integration tools. With any of the standard events, you can send parameters or additional information about the visitor's actions.
Learn more about standard and custom events.
Below are the predefined standard events that TikTok currently supports:
Standard Event | Description | Recommended parameters | Event Codes |
Add Payment Info | When a visitor adds their payment information at checkout. | 'AddPaymentInfo' | |
Add to Cart | When a visitor adds an item to the cart. | content_type, quantity, description, content_ids, currency, value | 'AddToCart' |
Add to Wishlist | When a visitor adds an item to the wishlist. | 'AddToWishlist' | |
Click Button | When a visitor taps a button. TikTok recommends measuring website buttons important to your business, such as social media buttons. | 'ClickButton' | |
Complete Payment | When a visitor makes a payment. TikTok recommends using this event when placing an order and making a payment are the same. | content_type, quantity, description, content_ids, currency, value | 'CompletePayment' |
Complete Registration | When a visitor signs up for something such as account registration. | 'CompleteRegistration' | |
Contact | When a visitor contacts you. | 'Contact' | |
Download | When a visitor downloads something from your website. | 'Download' | |
Initiate Checkout | When a visitor proceeds to checkout. | 'InitiateCheckout' | |
Place an Order | When a visitor places an order. TikTok recommends using this event when placing an order and making a payment are not the same. | content_type, quantity, description, content_ids, currency, value | 'PlaceAnOrder' |
Search | When a visitor searches. | query | 'Search' |
Submit Form | When a visitor submits a form. | 'SubmitForm' | |
Subscribe | When a visitor subscribes on your website including follows, content, or paid subscriptions. | 'Subscribe' | |
View Content | When a visitor views a specific page. TikTok recommends measuring pages important to your business such as product comparison, announcement, or release pages. | content_type, quantity, description, content_ids, currency, value | 'ViewContent' |
We recommend you create an event for each step along the customer's user journey of your site to optimize for events that matter most to your business, from viewing product details to completing a purchase. Learn more about how to manage and understand your events in Events Manager.