About supported standard events in TikTok Ads Manager
Standard events are actions with predefined names created by TikTok to be used for reporting, optimizing conversions, and building audiences. Standard events are supported across all TikTok Integration tools. With any of the standard events, you can send parameters or additional information about the visitor's actions.
Learn more about standard and custom events.
Below are the predefined standard events that TikTok currently supports:
Standard Event | Description | Recommended parameters | Event Codes | Supported Web Objective |
Add Payment Info | When a visitor adds their payment information at checkout. | 'AddPaymentInfo' | Sales | |
Add to Cart | When a visitor adds an item to the cart. | content_type, quantity, description, content_ids, currency, value | 'AddToCart' | Sales |
Add to Wishlist | When a visitor adds an item to the wishlist. | 'AddToWishlist' | Sales, Lead | |
Application Approval | When an application submitted by a user is approved as part of your business process, for example, approval for a loan, job position, or program enrollment. | 'ApplicationApproval' | Lead | |
Complete Registration | When a visitor signs up for something such as account registration. | 'CompleteRegistration' | Lead | |
Contact | When a visitor contacts you. | 'Contact' | Lead | |
CustomizeProduct | When a visitors customize a product | 'CustomizeProduct' | Lead | |
Download | When a visitor downloads something from your website. | 'Download' | Sales | |
FindLocation | When a visitor looks for location | 'FindLocation' | Lead | |
Initiate Checkout | When a visitor proceeds to checkout. | 'InitiateCheckout' | Sales | |
Purchase | When a visitor makes a purchase. TikTok recommends using this event when placing an order and making a purchase are the same. | content_type, quantity, description, content_ids, currency, value | 'Purchase' | Sales |
Schedule | When a visitor schedules an appointment | 'Schedule' | Lead | |
Search | When a visitor searches. | search_string | 'Search' | Sales, Lead |
Start Trial | When a customer begins a free trial for your product or service. For example, signing up for a trial subscription. | content_ids, currency, value | 'StartTrial' | Sales |
Submit Application | When someone submits an application for one of your offerings, such as a credit card, academic program, or job opportunity. | 'SubmitApplication' | Lead | |
Submit Form | When a visitor submits a form. | 'SubmitForm' | Lead | |
Subscribe | When a visitor subscribes on your website including follows, content, or paid subscriptions. | 'Subscribe' | Sales, Lead | |
View Content | When a visitor views a specific page. TikTok recommends measuring pages important to your business such as product comparison, announcement, or release pages. | content_type, quantity, description, content_ids, currency, value | 'ViewContent' | Sales, Lead |
Next steps
We recommend you create an event for each step along the customer's user journey of your site to optimize for events that matter most to your business, from viewing product details to completing a purchase. Learn more about how to manage and understand your events in Events Manager.
