Video play metrics

Video play metric

Definition

2-second video views

Number of times your video was played for at least 2 seconds. For each video impression, plays are counted separately and replays are excluded.

6-second video views

Number of times your video was played for at least 6 seconds. For each video impression, plays are counted separately and replays are excluded.

Average play time per user

Average time your video was played per user, including any time spent replaying the video.

Average play time per video view

Average time your video was played per single video view, including any time spent replaying the video.

Video views

Number of times your video started to play. For each video impression, plays are counted separately and replays are excluded.

Video views at 100%

Number of times your video was played 100% of its length. For each impression, views are counted separately and replays are excluded.

Video views at 75%

Number of times your video was played at least 75% of its length. For each impression, views are counted separately and replays are excluded.

Video views at 50%

Number of times your video was played at least 50% of its length. For each impression, views are counted separately and replays are excluded.

Video views at 25%

Number of times your video was played at least 25% of its length. For each impression, views are counted separately and replays are excluded.

6-second focused views

The number of times your video was viewed for at least 6 seconds, or viewed in full if it is less than 6 seconds long. For each video impression, plays are counted separately and replays are excluded. This metric is only available for advertisers using focused view products.

15-second focused views (paid views)

The number of times your video was viewed for at least 15 seconds, or viewed in full if it is less than 15 seconds long. For each video impression, plays are counted separately and replays are excluded. This metric is only available for advertisers using focused view products.

6-second focused views (paid interactions)

The number of times your video received at least one positive interaction (likes, shares, follows, or clicks) without being viewed for 6 seconds. This metric is only available for advertisers using focused view products. For each video impression, paid interactions are counted separately and replays are excluded.

15-second focused views (paid interactions)

The number of times your video received at least one positive interaction (likes, shares, follows, or clicks) without being viewed for 15 seconds. This metric is only available for advertisers using focused view products. For each video impression, paid interactions are counted separately and replays are excluded.

Focused view 6-second view rate

The percentage of times your focused view paid ad was viewed for 6 seconds, or in full from paid ad impressions received through focused view ads. This metric is only available for advertisers using focused view products.

Focused view 15-second view rate

The percentage of times your video was viewed for 15 seconds, or in full from paid ad impressions received through focused view ads. This metric is only available for advertisers using focused view products.