To help brands and agencies create Spark Ads at scale, you can now manage TikTok accounts from your Business Center. This suite of features lets you request access to a TikTok account and authorize Business Center members to use it for Spark Ads creation on TikTok Ads Manager.
You'll need to complete two steps to start managing TikTok accounts from your Business Center.
Request access to a TikTok account: You will need to generate a QR code on your Business Center, which the owner of the TikTok account will need to scan and authorize.
Give Business Center members access to the TikTok account: Give the members of your Business Center permission to access the TikTok account. Once they have access to it, they can use the TikTok account to create Spark Ads on any ad accounts they have permission to use.
Instructions
Before getting started
Only a Business Center Admin will be able to request access to a TikTok account from Business Center. Consult the table below for a breakdown of the available actions by Business Center role.
User Roles & Access
Supported Action | Business Center Administrator | Business Center Standard Member |
|---|---|---|
Request TikTok account access from Business Center | Yes | No |
Give Business Center members permission to use TikTok account | Yes | No |
View authorized TikTok accounts in Business Center | Yes | Only the TikTok accounts assigned to them |
Use TikTok account identity and content for Spark Ads | Admins and Standard Members can only use "pull video" (using ad-enabled, existing posts) for Spark Ads creation when they have: •Received permission to use the TikTok account via Business Center •Admin or Operator level access an ad account |
Scenarios for TikTok accounts already linked to a TikTok For Business user account
The TikTok For Business user account will be the union between linked TikTok account and Business Center.
Scenario | Result |
A Business Center requests access to a TikTok account currently linked to a TikTok For Business user account. And that TikTok For Business user is not a member of the Business Center. | The TikTok For Business user account's permission to this TikTok account won't be impacted and still has all the authorizations brought by account linkage |
A Business Center requests access to a TikTok account currently linked to a TikTok For Business user account. And that TikTok For Business user is a member of the Business Center and has permission to access the TikTok account via Business Center. | The TikTok For Business user account's permission to this TikTok account will be all the authorizations brought by account linkage, plus the access given by Business Center. |
Step 1: Request TikTok account access
Under Assets, go to TikTok Accounts and click Request access.
Select the scope of access you'd like to request from the TikTok account. Choose from:
Ad delivery with existing posts this means Business Center will be able to authorize its member(s) to:
▪Access profile info
▪Access ad-enabled for ads (meaning the ad authorization toggle is turned on in TikTok)
▪Access public videos
Ad delivery with LIVE videos this means Business Center will be able to authorize its member(s) to:
▪Access profile info
▪Access LIVE videos
Click Generate QR code.
Click Copy QR card to download and share the QR code with the TikTok account owner.
On the TikTok app, the owner of the TikTok account will need to scan the QR code and give TikTok For Business authorization to the account.
How to Find the QR Code Scanner on the TikTok app
Open the TikTok app.
Go to your Friends page.
Tap the Find Friends icon in the top left corner of your screen.
Tap Scan icon in the top right corner of your screen.
Alternatively, you can use the following method:
Open the TikTok app.
Go to your Profile page.
Tap the three dashes in the top right corner of your screen.
Tap Settings and privacy.
Under Account, tap QR Code.
Tap the Scan icon in the top right corner of your screen.
Note: Authorization will not expire unless canceled by the TikTok account owner or Business Center admin.
Step 2: Assign Permissions to Business Center Members
From your Business Center, select TikTok accounts under Assets.
Choose a TikTok Account, then click Assign new member.
Tick the check box next to the member(s) you want to authorize and select the level of permission to the TikTok account you want them to have. Once members have access to a TikTok account, they can use it to create Spark Ads on any ad account they have access to.
FAQ
How to enable Product Showcase in the profile page of a TikTok Account?
Product Showcase is a feature that allows customers to shop directly from a seller's or a creator's account. It displays a shopping bag icon on the profile page of a TikTok account. Customers can browse products and shop brands or creator listed products in just a few taps.Product Showcase may contain products taken from any of the following options:
All of a TikTok Shop's products
Some of a Shop's products
Products sourced from multiple Shops
Please refer to TikTok Shopping and Showcase regarding the steps to enable Product Showcase in the profile page of a TikTok Account.