How to create an Instant Page

TikTok Instant page is a mobile web page created in TikTok. Within an Instant page, people can watch engaging videos and photos, swipe through carousels, and click on buttons to view another location.

You can customize your own instant pages by editing the picture, video, carousels and button components.

Before you begin

You can access the instant page builder at the ad level or an ad group that belongs to a campaign using the Traffic, Website Conversions, Reach or Video Views objective. Instant pages are not available for:

• App install or lead generation advertising objectives in a campaign.

• App promotion types in ad groups.

• Within Newsfeed App Series manual placements in ad groups.

You can navigate there by:

• Creating a new campaign, ad group (with website conversion as the promotion type), selecting instant page (with a button click as the optimization event), choosing TikTok as the placement (by manual selection or automatic), and accessing the instant page builder at the ad level.

• Selecting an existing campaign, creating a new ad group that includes an instant page (with a button click as the optimization event), choosing TikTok as the placement (by manual selection or automatic), and accessing the instant page builder at the ad level.

• Selecting an existing campaign, selecting an existing ad group that includes an instant page (with a button click as the optimization event), choosing TikTok as the placement (by manual selection or automatic), and accessing the instant page builder at the ad level.

How to create an Instant Page

To create an Instant Page:

1. Navigate to the ad level of the campaign or ad group.

2. Select Single Video as the ad format.

3. In the Destination page section, Click +Create or +From library.

4. Select an instant page template. You can choose from the following:

   1. Customize: Create a custom Instant Page.

   2. Products for sale: Provide details about your products and promotions.

   3. Brand story: Share your brand's story, products, and services.

   4. Introduction & Brand pitch: Introduce your brand, products, and services.

   5. Trailer: Provide a full movie trailer experience with an optional landscape view.

   6. Showtimes: Promote your upcoming movie and drive users to buy tickets.

   7. Multi-Destination: Use different destinations to send users to your services, products, and brands.

5. Click Confirm.

6. Click the pencil icon.

7. Enter a name for your instant page.

8. Select a color scheme. You can choose Light Color Scheme or Dark Color Scheme.

9. Click the + icon or +Add a component.

10. Click Header to display information about your brand or product on the top of your instant page. Choose Text or Logo. If you select text, enter your Title and select a Text Color. If you select logo, click Upload to select a local file, crop the size, and click Confirm. Note: The header component will always appear on the top of the Instant Page, and the size will be fixed. Learn more about Instant Page specifications.

11. Click Button to add a clickable element that lets you direct people to carry out an action on your instant page. Turn on the toggle to Add button click conversion event to optimize (optional). Choose Text or Image. If you select text, enter the button text and select View Website or Install App from the Destination URL drop-down menu. Enter the Website URL, select Button style and use the text formatting options to style your button.

12. Click Image to showcase images. Click the + icon to upload and then crop an image. Select View Website or Install App from the Destination URL drop-down menu to make the image a clickable event (optional). Enter the Website URL.

13. Click Text to insert a text box. Enter text in the Text Content section. Use the Text Style options to format your text block. Use the Text Margin options to determine how much space you want at the top or the bottom of your text block. Note: Text Style and Text Margin formatting options will apply the same formatting to all the text within a Text component. If you'd like to have different formatting, you'll need to add additional text components to your Instant Page.

14. Click Carousel to create a rotating slideshow of up to 10 images. Click Upload to add images, crop the size, and click Confirm. Drag the carousel image cards to arrange them. Each image can link to a website or app landing page.

15. Click Coupon to show discounts. Enter the discount amount in terms of percentage off the original price. Select a Language from the drop-down menu. Enter a Coupon Code for people to redeem on your website (optional). Select View Website or Install App from the Destination URL drop-down menu. Enter the Website URL.

Once you have added all the components of your Instant Page:

• Click Save to save a draft of your page.

• Click Complete to add the finished Instant Page to your ad.

• Finish setting up your ad.

• Click Submit when you are ready to publish.