About Unattributed Events

Unattributed events on MMP are conversions that are not attributed to TikTok channel by MMP. These events may be attributed to other paid media channels or to organic.

By enabling unattributed events, you'll be able to:

• Use unattributed events for App Activity custom audience creation for App Retargeting campaigns

• Use unattributed events for app retargeting and Dynamic Product Ads (DPA) re-engagement.

• Unattributed events are used in optimization models, which helps improve and refine your campaign performance.

You'll need to turn on unattributed events settings to pass back to TikTok through your Mobile Measurement Partner (MMP) dashboard.

Learn how to turn on unattributed events for the following MMPs:

• Adjust

• Airbridge

• AppsFlyer

• Branch

• DFINERY (Adbrix)

• Kochava

• Singular

• Tenjin