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About Unattributed Events

Last updated: February 2025

Unattributed events on MMP are conversions that are not attributed to TikTok channel by MMP. These events may be attributed to other paid media channels or to organic.


By enabling unattributed events, you'll be able to:


You'll need to turn on unattributed events settings to pass back to TikTok through your Mobile Measurement Partner (MMP) dashboard.


Learn how to turn on unattributed events for the following MMPs:


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