Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Non-feed placement
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Keywords
- Search Ads Negative Keywords
- How to set up negative keywords in TikTok Ads Manager
- Search Ads Optimization
- Search Ads - Keyword Suggestion Tool
- How to Find Keywords for Search Ads
- Search Ads Creative
- Search Ads Campaign Objectives
- Reporting on Search Ads Campaigns
- Search Ads Reporting and Learning Phase
- Keyword Moderation & Appeals Process
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Message Management Tools
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
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Global App Bundle
Pangle
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- About Pangle
- Available ad formats for Pangle
- Available locations for Pangle ads
- Specifications for Pangle ad assets
- About Pangle intelligent image size optimization
- About Pangle traffic security system
- About the Pangle Media Transparency Report
- How to use the Pangle block list
- Available interactive customizations for Pangle
- About Retention Optimization with Pangle placement
- How to create a campaign for Retention Optimization with Pangle placement
- How to Create Dynamic Showcase Ads on Pangle Placements
- About Pangle and Tracking URLs
- Best practices for In-app Event Optimization using Pangle placement
- Best practices for iOS 14.5+ dedicated campaigns using Pangle placement
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- Ad formats /
- Non-feed placement /
- Pangle /
Best practices for iOS 14.5+ dedicated campaigns using Pangle placement
Standalone app Promotion campaigns for Pangle have their own campaign quota of 11 campaigns for SKAN 3.0 or 20 campaigns for SKAN 4.0. When using Automatic Placements, the remaining quota will be decreased from both Pangle and TikTok. You can see the performance report on Pangle placement from dedicated campaigns on Tiktok Ads Manager. Currently, only Branch, Kochava, Singular, and Tenjin can distinguish the data between Pangle and TikTok.
Best practices for dedicated campaigns using Pangle placement
If you have available campaigns within your quota, use either Pangle only or Automatic Placements to increase your reach. If campaign quota is a major concern, you may choose Pangle only, to ensure it doesn't impact your available quota for your TikTok campaigns.
Check the performance data on TikTok for business data report.
Note: The In-app Event Optimization for Pangle traffic is only enabled with Pangle single placement.
Learn more about bidding and optimization considerations for iOS 14.5+.