Advertising policy resources
Automatic Search Placement
Search Ads Campaign
Messaging Ads
Global App Bundle
Pangle
Standalone app Promotion campaigns for Pangle have their own campaign quota of 11 campaigns for SKAN 3.0 or 20 campaigns for SKAN 4.0. When using Automatic Placements, the remaining quota will be decreased from both Pangle and TikTok. You can see the performance report on Pangle placement from dedicated campaigns on Tiktok Ads Manager. Currently, only Branch, Kochava, Singular, and Tenjin can distinguish the data between Pangle and TikTok.
If you have available campaigns within your quota, use either Pangle only or Automatic Placements to increase your reach. If campaign quota is a major concern, you may choose Pangle only, to ensure it doesn't impact your available quota for your TikTok campaigns.
Check the performance data on TikTok for business data report.
Note: The In-app Event Optimization for Pangle traffic is only enabled with Pangle single placement.
Learn more about bidding and optimization considerations for iOS 14.5+.