About Destination Links

Destination Links enable brands to create a new path to purchase and drive incremental conversions on their own website. Brands can seamlessly add Destination Links to their organic posts via their TikTok Business Account and run link-based Spark Ads web conversion campaigns to maximize their business impact across organic and paid efforts on TikTok.

Features and benefits

• Destination Links allow users to attach an external link to 1) videos and 2) at the top of comments with a clickable CTA.

• Users can add up to 100 external links within Business Suite (with different landing page URLs) and attach one Destination Link to any new or existing video.

  

• When you enable Spark Ads, videos with destinations can be boosted with paid traffic to maximize total performance.

  

Availability

• Destination Links are available for e-commerce customers and select customers outside of e-commerce.

• You must be a registered Business Account. Learn more about registering your Business Account.

• You must connect active website pixel or eAPI during setup, with complete payment event.

• Regions for e-commerce customers:

  • North America and South America: Brazil, Canada, Colombia, Mexico, Peru

  • Europe: Austria, Belgium, France, Germany, Greece, Italy, Netherlands, Poland, Portugal, Romania, Sweden

  • Middle East: Israel, Turkey, United Arab Emirates

  • Asia-Pacific: Australia, Japan, Korea, New Zealand, Pakistan

  • Note: regions vary for select customers. Please check with your TikTok representative for availability.

• Targeting restrictions: Non-EU users cannot target EU markets. Non-US users cannot target the US.

Terms and restrictions

• You must follow TikTok's Business Product Data Terms and TikTok for Business Advertising Policies.

• You cannot sell products in restricted industries.