Before getting started: The following features are currently only available for managed agency clients. If you are a managed agency, reach out directly to your dedicated representative to receive a registration link to create a Business Center. If you are not a managed agency, refer to the Business Center articles.
What is Business Center
Business Center is a central hub that allows organizations and agencies to efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment. It is an essential tool for anyone who needs to run, place and oversee multiple TikTok For Business accounts. Business Center provides organizations with a comprehensive overview of their ad accounts by incorporating payment information and performance reports in a single location.
Additionally, Business Center allows you to maintain complete control over your assets and accounts by assigning permissions and roles to the members of your Business Center. It's truly an all-in-one solution for anyone seeking an efficient and secure way to manage their TikTok For Business assets within an organization or with external partners and vendors.
Benefits of using Business Center
Business Center empowers agencies to:
Manage multiple ad accounts from one location: You can use a single sign-in to access all the ad accounts you manage.
Assign asset management permissions: Business Center guarantees security, by giving the core permissions to the administrator who can monitor access to their Ad Accounts, and assign, change, or remove roles and permissions as their team, agencies, or vendors change over time.
Collaborate transparently: Business Center enables you to see who has edited or made changes to the ad accounts.
Process billing and payments for multiple ad accounts: You can view and adjust the total account balance of your Business Center in real-time and access detailed payment information and transactions.
Improve campaign planning: Access business-level insights and ad performance report across different accounts.
When should my agency use TikTok Business Center?
Create a TikTok Business Center if you:
Want more than one user to manage and access your TikTok ad accounts
Want to manage and share assets among multiple ad accounts
Want your agencies and vendors to assist in your ad operations, but still maintain ownership of all your assets
Are an agency that manages your clients' ad accounts, or needs to create new ad accounts and manage a credit line for them
Want to request access to other ad accounts or share your own with other agencies
Want to quickly share many ad accounts with another organization (e.g. your agency) in bulk
Getting started with TikTok Business Center
Before getting started, you will want to:
Decide who you want to be the Administrator of your TikTok Business Center account
Generally, the business owner or primary "day-to-day" contact for your marketing team will become the Admin, so they can set up and manage your Business Center. The Admin should have permission to act on behalf of your business, as they will decide who can access your assets. It is important that all businesses have at least two Admins. This way, if one Admin suddenly leaves the company, there will still be a Business Center Admin left to help manage access.
Sign up for TikTok For Business
Only TikTok For Business users can create ad accounts, make TikTok Business Center accounts, be assigned a role, and receive assets. You can become a TikTok For Business user by signing up on the following links: