Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Non-feed placement
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Keywords
- Search Ads Negative Keywords
- How to set up negative keywords in TikTok Ads Manager
- Search Ads Optimization
- Search Ads - Keyword Suggestion Tool
- How to Find Keywords for Search Ads
- Search Ads Creative
- Search Ads Campaign Objectives
- Reporting on Search Ads Campaigns
- Search Ads Reporting and Learning Phase
- Keyword Moderation & Appeals Process
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Message Management Tools
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
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Global App Bundle
Pangle
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- About Pangle
- Available ad formats for Pangle
- Available locations for Pangle ads
- Specifications for Pangle ad assets
- About Pangle intelligent image size optimization
- About Pangle traffic security system
- About the Pangle Media Transparency Report
- How to use the Pangle block list
- Available interactive customizations for Pangle
- About Retention Optimization with Pangle placement
- How to create a campaign for Retention Optimization with Pangle placement
- How to Create Dynamic Showcase Ads on Pangle Placements
- About Pangle and Tracking URLs
- Best practices for In-app Event Optimization using Pangle placement
- Best practices for iOS 14.5+ dedicated campaigns using Pangle placement
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- Ad formats /
- Non-feed placement /
- Pangle /
How to create a campaign for Retention Optimization with Pangle placement
Retention Optimization (RO), including RO-D1(Day 1) and RO-D7(Day 7) is a Pangle-exclusive production on the TikTok Ads Manager. RO helps you retain people that not only install the app but also return to the app the following day and on the 7th day. It is best suited for apps that rely on loyalty and value.
How to create a campaign for Retention Optimization with Pangle placement
To create a campaign for RO with Pangle placement:
Go to TikTok Ads Manager.
Click the Campaign tab.
Click Create.
Choose App promotion as the advertising objective.
Select App install as the campaign type.
Click Continue.
Choose the app you want to monetize.
Click Select placement.
Select only Pangle.
Choose the In-app event as your Optimization goal.
Note: RO events are automatically unlocked if the selected app has data upload turned on in settings for the Mobile Measurement Partners (MMP).
Select Day 1 Retention event.
Enter the bid for installation.
Note: The retention goal can be filled or unfilled. When entering the retention goal, our system will calculate the bid for Day 1 Retention and automatically display it under the retention goal box.
Click Next.
Choose between 3 to 7 ad creatives that your target audience engages with the most.
Click Submit.