Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Non-feed placement
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Keywords
- Search Ads Negative Keywords
- How to set up negative keywords in TikTok Ads Manager
- Search Ads Optimization
- Search Ads - Keyword Suggestion Tool
- How to Find Keywords for Search Ads
- Search Ads Creative
- Search Ads Campaign Objectives
- Reporting on Search Ads Campaigns
- Search Ads Reporting and Learning Phase
- Keyword Moderation & Appeals Process
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Message Management Tools
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
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Global App Bundle
Pangle
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- About Pangle
- Available ad formats for Pangle
- Available locations for Pangle ads
- Specifications for Pangle ad assets
- About Pangle intelligent image size optimization
- About Pangle traffic security system
- About the Pangle Media Transparency Report
- How to use the Pangle block list
- Available interactive customizations for Pangle
- About Retention Optimization with Pangle placement
- How to create a campaign for Retention Optimization with Pangle placement
- How to Create Dynamic Showcase Ads on Pangle Placements
- About Pangle and Tracking URLs
- Best practices for In-app Event Optimization using Pangle placement
- Best practices for iOS 14.5+ dedicated campaigns using Pangle placement
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- Ad formats /
- Non-feed placement /
- Pangle /
Specifications for Pangle ad assets
Below is a set of ad asset specifications for Pangle ads. It is recommended to add assets of all resolutions in order to leverage the full suite of ad formats available on Pangle and allow the ad system to optimize for better performance.
Specifications for Pangle ad assets
Asset types | Resolutions | Ad format | File formats | Max file size |
|---|---|---|---|---|
Video up to 10 minutes | - 1280 by 720 pixels - 720 by 1280 pixels - 720 by 720 pixels | - Interstitial - Rewarded - App Open - Native - Banner | .mp4, .mov, .mpeg or .avi When you upload a video asset, you will be prompted to select the video thumbnail that will serve as the "cover" of your video. If you do not select a thumbnail, Pangle will use the first frame of your video as the thumbnail by default. | 500MB |
Image | - 1200 by 628 pixels - 640 by 640 pixels - 720 by 1280 pixels | - Interstitial - App Open - Native - Banner | .jpg, .jpeg, or .png | 100MB |
Image (Pangle exclusive) | - 600 by 500 pixels - 640 by 200 pixels - 640 by 100 pixels | - Banner | .jpg, .jpeg, or .png | 100MB |
Carousel (up to 50 images) | - 1200 by 628 pixels - 640 by 640 pixels - 720 by 1280 pixels | - Interstitial - Rewarded | .jpg, .jpeg, or .png | 100MB |
Playable | - 1280 by 720 pixels - 720 by 1280 pixels | - Interstitial - Rewarded | .zip | 5MB |