Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Non-feed placement
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Keywords
- Search Ads Negative Keywords
- How to set up negative keywords in TikTok Ads Manager
- Search Ads Optimization
- Search Ads - Keyword Suggestion Tool
- How to Find Keywords for Search Ads
- Search Ads Creative
- Search Ads Campaign Objectives
- Reporting on Search Ads Campaigns
- Search Ads Reporting and Learning Phase
- Keyword Moderation & Appeals Process
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Message Management Tools
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
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Global App Bundle
Pangle
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- About Pangle
- Available ad formats for Pangle
- Available locations for Pangle ads
- Specifications for Pangle ad assets
- About Pangle intelligent image size optimization
- About Pangle traffic security system
- About the Pangle Media Transparency Report
- How to use the Pangle block list
- Available interactive customizations for Pangle
- About Retention Optimization with Pangle placement
- How to create a campaign for Retention Optimization with Pangle placement
- How to Create Dynamic Showcase Ads on Pangle Placements
- About Pangle and Tracking URLs
- Best practices for In-app Event Optimization using Pangle placement
- Best practices for iOS 14.5+ dedicated campaigns using Pangle placement
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- Ad formats /
- Non-feed placement /
- Search Ads Campaign /
Reporting on Search Ads Campaigns
You can find reporting within TikTok Ads Manager in the 'Custom Reports' and Search Terms section. The reporting provides insights into ad groups, search terms, and keyword performance across specific metrics. Performance reporting is available at the ad group, keyword, and search term levels.
Ad Group Measures | Keyword & Search Term Measures |
Cost Impression Click CPC CTR Conversion CVR CPA | Cost Impression Click CPC CTR Conversion CVR CPA |
Creative Measurement
To comply with global privacy regulations, advertisers cannot see creative-level search term or keyword reporting breakdowns in TTAM reporting, including view data tabs, custom reporting, and API.
Keyword Reporting
Reporting Latency: There is approximately an 8-hour latency for search ads campaign metrics. Conversion metrics, including conversion count, conversion rate, cost per conversion, and ROAS, are available for top conversion keywords. For legal and confidentiality reasons, keywords and search terms with low conversions cannot be disclosed individually, which may cause a discrepancy in total conversions. Partial conversions will be available to advertisers after two days.
How to Use Keyword Reports: Review keyword conversion reporting three days post-conversion. Most conversions will display after three days, so report conversions for ad groups and keywords three days post-campaign flight or desired reporting window.
Performance Reporting:
Should be done at the ad group level. If an ad group has fewer than five conversions, optimize ad group settings and keywords to increase conversion count.
Keyword Reporting:
Considered a landscape report to provide insights on top-performing keywords and optimization methods. Full analysis should be done at the ad group and campaign levels, not at the keyword level.
Match type keyword reporting is supported exclusively for the Traffic Search Ads Campaign objectives.
Impressions
An impression is counted when a single pixel of a search ad is shown. If a search ad is shown on the results page or as a full-screen ad within the search feed, an impression is counted. If a user clicks on a search ad within the search results page, only one impression is counted for both the results page and the full-screen search feed ad. If a user navigates away from a search ad and then returns to it, the repeat showing is counted as an additional impression.
SKAN
Conversion, CPA, and CVR data regarding iOS14 SKAN data are not currently available for the search ads campaign.