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How to set up negative keywords in TikTok Ads Manager

Last updated: February 2025

You can access the negative keyword control after creating your campaign by following the following process. Negative keywords can be added only after the campaign has been built and saved.

  • On your campaign click "Edit"

  • Select "Edit negative keywords" in their campaigns.

  • Keywords can be uploaded in bulk using an Excel file.

  • There is no specific bulk template necessary. You can use a blank spreadsheet with keywords listed in column A, or utilize our Keyword Template file.


Search Ads Negative Words Upload 1
Search Ads Negative Words Upload 2

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