TikTok Business Account Features

Last updated: February 2025

Discover Business Account's features for creative and publishing tools, conversion tools, interaction management, and account enablement.


Conversion and performance tools

  • Lead generation: Collect leads with flexible forms on your profile, videos, and LIVE events.

  • Profile attributes: Showcase business information and drive traffic to your website or app.

  • Analytics: Track growth, content performance, audience demographics, and LIVE engagement in Business Suite (learn more about Web Business Suite).


Creative and publishing tools

  • Creative Hub: Find content inspiration and industry trends in Business Suite.

  • Post Scheduler: Schedule TikTok posts up to 10 days in advance.

  • Commercial Music Library: Access 1M+ songs and sounds for commercial use in Creative Center.


Interaction management

  • Auto messaging suite: Automatically greet users, suggest FAQs, and send predefined messages based on keywords.

  • Web comment and messaging interface: Reply to interactions and create downloadable contact cards on TikTok desktop.

  • Profile contact attributes: Highlight business information including your email, location, and phone number.

  • Organic geo-targeting: Attract specific geographic audiences by selecting a country under targeted audiences before posting. Note: Available in select markets only.


Account enablement

  • Business page: Showcase business information, contact information, and curate a photo gallery with an all-new in-app profile tab.


Business Suite

Grow your account to 1,000 followers or register your business in the Business Suite to access even more exclusive features for your business:

  • Link-in-bio

  • App Download Link

  • Video geo-targeting

  • Lead generation

  • Business Page

Learn more about Web Business Suite.