Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
TikTok accounts
TikTok accounts overview
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- Types of TikTok accounts
- About linking a personal TikTok account with a TikTok for Business account
- How to link a new TikTok For Business Account with a TikTok Account
- How to unlink a TikTok account from an existing TikTok for Business Account
- How to link an existing TikTok For Business Account with a TikTok Account
- How to request an account review
- How to troubleshoot age restrictions to link TikTok and TikTok for Business Accounts
- About the Identity feature on TikTok Ads Manager
- How to set up Identity
- How to troubleshoot identity verification issues
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Create a TikTok ad account
TikTok Business Account
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- About TikTok Business Account
- TikTok Business Account Features
- How to switch to a TikTok Business Account
- About business registration
- Business Account integration with Business Center
- About automatic messages for Business Accounts
- How to set up automatic messages for Business Accounts in the TikTok app
- About Destination Links
- How to use Destination Links
- How to create a new lead generation form
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Business Verification
TikTok Shop and Seller Center
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- How to set up TikTok Shop in TikTok Seller Center
- Best practices for TikTok Shop
- How to request access to a TikTok Shop in Business Center
- How to connect a TikTok Shop to a Business Center
- How to add new members or partners to your TikTok Shop in Business Center
- How to manage account permissions in Seller Center
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TikTok Organization Account
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- About Organization Accounts
- List of unavailable features for Organization Accounts
- How to create an Organization Account in Seller Center
- How to link to an existing Organization Account in Seller Center
- How to unlink an Organization Account in Seller Center
- How to log in to an Organization Account on TikTok as a Seller Center user
- About updating a Personal or Business Account to an Organization Account
- List of Organization Account update eligibility requirements
- How to cancel the Organization Account update in the TikTok app
- How to update a Personal or Business Account to an Organization Account in Seller Center
- How to cancel the Organization Account update in Seller Center
- How to manually end the trial period for Organization Account update in Seller Center
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- Getting started /
- TikTok accounts /
- TikTok Business Account /
TikTok Business Account Features
Discover Business Account's features for creative and publishing tools, conversion tools, interaction management, and account enablement.
Conversion and performance tools
Lead generation: Collect leads with flexible forms on your profile, videos, and LIVE events.
Profile attributes: Showcase business information and drive traffic to your website or app.
Analytics: Track growth, content performance, audience demographics, and LIVE engagement in Business Suite (learn more about Web Business Suite).
Creative and publishing tools
Creative Hub: Find content inspiration and industry trends in Business Suite.
Post Scheduler: Schedule TikTok posts up to 10 days in advance.
Commercial Music Library: Access 1M+ songs and sounds for commercial use in Creative Center.
Interaction management
Auto messaging suite: Automatically greet users, suggest FAQs, and send predefined messages based on keywords.
Web comment and messaging interface: Reply to interactions and create downloadable contact cards on TikTok desktop.
Profile contact attributes: Highlight business information including your email, location, and phone number.
Organic geo-targeting: Attract specific geographic audiences by selecting a country under targeted audiences before posting. Note: Available in select markets only.
Account enablement
Business page: Showcase business information, contact information, and curate a photo gallery with an all-new in-app profile tab.
Business Suite
Grow your account to 1,000 followers or register your business in the Business Suite to access even more exclusive features for your business:
Link-in-bio
App Download Link
Video geo-targeting
Lead generation
Business Page
Learn more about Web Business Suite.