About shop activity audience

Shop Activity is a type of custom audience that lets you show your TikTok Shop ads to people who have previously interacted with your TikTok Shop. You can also use your Shop Activity audience to exclude people who have already visited your shop and only show ads to potential new customers.

Benefits of the Shop Activity audience

• Remind interested customers to complete a purchase, and encourage existing customers to come back to your shop.

• Create content for specific stages of a purchase decision

• Increase the value of your ads by reaching out to customers with higher intent to buy

Availability

• Ad objective: Choose the Product Sales objective

• Product source: TikTok Shop

• Ad formats: Live Shopping Ads, Product Shopping Ads, Video Shopping Ads

Learn how to create a Shop Activity audience.