About the Overview Page in TikTok Business Center

The Overview page in the TikTok Business Center is a central location for you to view ad performance data, video insights, and identified risks so you can act on the data and trends, insights, and notifications.

Features

Use the Overview page to:

• Get step-by-step guidance with key functions like setting up your ad account or adding members.

• View your business at a glance with flexible reporting for ad performance, trends, and spending.

• View account status and notifications.

• Customize performance data.

Use case

One way you can use the Overview page for is content ideation. For example, analyze Creatives to see historical ads performance data of videos. This is useful for those who focus on campaign optimization and want to know the performance and trends of creatives.Learn more about how to use the Overview page in TikTok Business Center.