Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Managing your Business Center
Business Center overview
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- About TikTok Business Center
- About the Home page in TikTok Business Center
- How to set up a TikTok Business Center
- How to upgrade your Regular Business Center to a Standard Business Center
- About Creator Agency Business Center
- How to set up a Creator Agency Business Center
- How to manage the settings of a Business Center
- How to reset Business Center password
- How to deactivate a Business Center
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Access and Permissions
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- About Business Center roles
- About account and asset level permissions
- How to assign account or asset level permissions
- How to add members to your TikTok Business Center
- How to remove members from your Business Center
- How to change the permissions for your Business Center partner
- About TikTok Business Center partners
- How to add partners to your Business Center
- How to remove a Business Center partner
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Accounts and assets
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- About ad accounts in Business Center
- How to request access to ad accounts in Business Center
- How to create ad accounts in Business Center
- How to transfer ad accounts in Business Center
- How to close ad accounts in Business Center
- How to remove Business Center access to ad accounts in Ads Manager
- How to reuse verified legal entity certificates for ad account creation
- How to designate and verify agency services rendered for ad accounts
- About managing TikTok accounts in Business Center
- How to request TikTok account ad delivery permissions in Business Center
- How to grant members ad delivery access to TikTok accounts in Business Center
- Business Account integration with Business Center
- How to integrate your Business Account with Business Center
- How to set up Business Account automatic messages in Business Center
- How to grant users permissions to manage direct messages
- How to create a TikTok One account in Business Center
- How to request access to a TikTok One account in Business Center
- How to request ownership of a TikTok One account in Business Center
- About Account Groups
- How to create an Account Group
- How to remove a member's access to an Account Group
- How to manage ad accounts within an Account Group
- How to assign a member access to an Account Group
- How to delete an Account Group
- About managing Catalogs in Business Center
- About Catalog roles and permissions
- How to share a Catalog in Business Center
- About Audience Sharing in Business Center
- How to view leads transferred to your Business Center
- How to transfer leads to a Business Center in Ads Manager
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Finance
Planning inspiration
Enterprise Business Center
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- About Enterprise Business Center
- How to set up an Enterprise Business Center
- How to manage users, accounts, and assets in Enterprise Business Center
- How to use cross-account reporting for Enterprise Business Center
- How to secure your Business Centers with Enterprise Business Center
- About the Finance section in Enterprise Business Center
- How to upgrade your billing option in Enterprise Business Center
- How to manage invoices in Enterprise Business Center
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- Getting started /
- Managing your Business Center /
- Business Center overview /
About the Home page in TikTok Business Center
The Home page in TikTok Business Center lets you manage your account with data, trends, insights, and notifications. It gives you a quick look at your business, so you can take action right away without switching tabs or platforms.
Benefits
Actionable Business Snapshot: Get a quick overview of critical information, like insights, notifications and key tasks, to act immediately without switching tabs.
Enhanced Analytics Panel: Switch from static analytics to data-driven insights to take action and make informed business decisions.
Critical Activity Panels: Consolidate key insights from Business Center and Accounts, link with other TikTok for Business tools for activity transparency.
Content ideation: Use data insights to inform creative decisions and identify the best performing content.
Key features
Actions Pane: Access user-specific action items, like adding billing and card info, that can guide you through major Business Center setup steps for an easier workflow.
Accounts Insights: Gain insights on ad performance using key metrics like cost, impressions, and account status, to optimize your strategies and motivate the best business decisions.
Account Overview: Get a full picture of your Business Center to view key elements like users, TikTok accounts, Shops, advertiser accounts, and Pixels. This combined view lets you see the operations at a glance for easy management.
Learn & Discover Panel: Get access to creative tools like TikTok One. It'll let you switch smoothly to motivate the best business decisions.
Account Balance: Get instant access to your account balance. It'll help you keep tabs on your finances and always know where you stand financially.
Note: Only Business Center Admins or members with Finance roles can view this module.
Recent Activity: View a summary of all the latest activities in your Business Center, a feature to track changes and updates for transparent and accountable operations.
Updates Panel: Check out the latest features and improvements in the Updates Panel. This way, you always have the newest tools and functions for a better experience.
This Home page for TikTok Business Center will make workflows simpler, help users find things more easily, and boost the operational efficiency of businesses in the TikTok ecosystem.