The Business Center overview page is an information hub for users to view ad performance data, video insights, and identified risks so you can act on the data & trends, insights, and notifications.
You can use the Overview page in Business Center as a daily workplace to do the following:
Get started with step-by-step guidance: When you've created your Business Center account, you'll see step-by-step guidance in the Overview page to help you set up key functions, like adding members or setting up your ad account.
View your business at a glance: You can see an overview of your TikTok accounts. You can see ad performance trends and data.
View notifications: You will get notified on your TikTok ad accounts.
View insights and optimize: You can see details about your business's performance, including trends in the creatives you share. Accordingly, you can integrate creative elements that drive performance in your next production.
Features and Benefits
Follow the guidance to set up key features in your account
Onboard and begin using your BC account faster.
Add members or partners, or set up your ad account with step-by-step instructions.
Minimize the module as needed.
Grab and act on overall performance trends and notifications
Quickly get a snapshot of the overall spending and performance.
Use customizable, flexible reporting.
Refer to the alerts and balance info that was shown to you.
Take action to avoid your advertising actions being affected.
Pick preferable actions by shortcuts.
Understand what works on TikTok and create more of them
See which creatives contribute to the high performance of ads to get an idea of how to compose your new creatives to drive more high-performance ads and keep success sustainable.
To know more about Overview page, refer to How to Use the Overview Page in TikTok Business Center.
Scenarios where you can use this feature
Content Ideation
You're a brand in-house creative director who works on content ideation and wants to know which creatives drive high-performance ads for inspiration and create more similar creatives for ads.
Your needs: You're an agency creative strategist/social media manager who focuses on campaign optimization, wants to know the performance and trends of creatives and suggests your clients make similar creatives during their day-to-day client communications.
How to use our feature: By analyzing Creatives on the Overview page in Business Center, you can see historical ads performance data of videos under the Business Center. Make sure you integrate creative elements that drive performance in their next production.
Account Status/Notifications Overview
You're a brand in-house marketing specialist who works on campaign optimization and wants to check the account & balance status and the alerts to take action before ads are affected.
Your needs: You're an agency trader/account manager who focuses on campaign optimization and needs to know the account & balance status and potential risks to provide suggestions for a to-do to your clients.
How to use our feature: You can check account info & balance and alert modules to check the balance and potential risks that might affect their advertising. You can take the necessary actions to avoid risks.
Performance Overview
You're a brand in-house marketing manager or an agency trader/account manager who handles campaign trafficking and optimization and wants to look at the account-level trend and ad performance data across ad accounts. After analyzing the data, you could implement optimization based on performance.
Your needs:
You're a brand in-house media director who oversees the agency's daily planning & execution and need to know organization-level data so that you can provide optimization suggestions to your agency and do performance reviews for the agency.
You're an agency planner who focuses on media strategy and needs to oversee organization-level data to plan targeting tactics and adjust strategy for your clients.
How to use our feature:
You can go to the Performance tab to see how your owned ad accounts perform against each other and the overall trend of ad performance.
You can also request admin access in the Business Center and go to the Organizational View tab to see all the ad accounts performance data, including owned + shared ad accounts under the Business Center.
Optimization Implementation across Accounts
Your needs: You're a brand in-house media manager or an agency trader/analyst who needs to optimize for campaigns, operations, and content ideation.
How to use our feature: You can go to shortcuts to see your customized actions (based on the frequency usage) such as the following:
Creating campaigns
Discovering creators
Asset authorization
Customize Performance Data
Your needs: You're a brand in-house marketing manager or an agency trader who works across optimization and reporting (communication) and wants to customize data during execution to compare performance. You also need to provide customized data during reporting.
How to use our feature: After adopting customized filters and columns, you can save these if you want to use them next time.
Creating campaigns
Discovering creators
Asset authorization