Рекламиране в TikTok
Акаунти в TikTok
Управление на акаунти с Business Center
Партньорски платформи за електронна търговия на TikTok
Създаване на кампания
Създаване на група реклами
Създаване на реклама
Управление на реклами
Създаване на реклами в други инструменти на TikTok
Цели на разглеждане
Промотиране на приложения
Генериране на потенциални клиенти
Продажби на продукти
- Цел на продажбите на продукти
- Настройване на каталог
- Видеореклами с опции за закупуване (за каталог)
- TikTok Shop Ads
- Видеореклами с опции за закупуване (за TikTok Shop)
- Реклами с опции за закупуване в LIVE
- Реклами с опции за закупуване за продукти
- Партньорски материали за Shop
- Store Promotion Ads
- Tokopedia Ads
- Преобразувания в уебсайта
- VBO за уеб
Видеоклип в канала
Интерактивни в канала
Разполагане извън канала
Интерактивни подобрения
Решения за реклами в бранша
Оптимизация на аукциони за реклами
Оптимизация на творчеството
Творчески партньорства
Smart+ Campaigns
Измерване на приложения
Преобразувания офлайн
Уеб измерване
Аналитични данни и отчети
Измерване Shop Ads
Billing options
Промоции, рекламни кредити и талони
Отстраняване на неизправности при фактурирането
Рекламни политики
Практики и политики за поверителност
Създаване на група реклами
Как се създава група реклами
Преглед на разполаганията
Насочване на реклами
-
- About Ad Targeting in TikTok Ads Manager
- About Broad Targeting
- About location targeting
- Age and Gender Targeting
- About Interest Targeting
- Behavior Targeting
- Targeting Recommendation
- How to set up Purchase Intent Targeting
- About Smart Targeting in TikTok Ads Manager
- How to Use Smart Targeting in TikTok Ads Manager
- How to view data from your ad campaign
- Changes coming to Targeting
-
Аудитории
-
- About Audiences
- About Custom Audiences
- Custom Audience Enhancement
- About Managing Custom Audiences in TikTok Ads Manager
- How to create a Custom Audience with a customer file
- How to set up a Custom Audience Enhancement campaign in TikTok Ads Manager
- How to create a Saved Audience
Подобни аудитории
- About Customer File audiences
- About guidelines for customer files
- About Sharing LiveRamp Audiences to TikTok
- About Offline Activity audiences
- How to create a lead generation Custom Audience
- Audience Size Estimation Overview
- How to create engagement audiences
- About App Activity
- How to create an App Activity Audience
- About the Shop Activity audience
- How to create a Shop Activity Audience in TikTok Ads Manager
- About sharing audiences in TikTok Ads Manager
- About Custom Audience auto-refresh
- About Custom Audience Shortcuts and Recommendations
- About EEA/CH/UK market audience size threshold for ad group
- How to access Audience Insights
- How to analyze post-campaign audience insights data
- Best practices for a Lookalike Audience
- How to create a Custom Audience with a customer file
- List of supported IDs and formats for a customer file
- How to share audiences in TikTok Ads Manager
- About Website Traffic Audience
- How to create a Website Traffic audience
- How to create an Offline Activity audience
- Audience Integrations
-
Наддаване и оптимизация
-
- Available bidding methods
- Available bidding strategies
- About Bid Control for Brand Auction
- About Suggested Bid
- About Account Optimization Score
- List of Account Optimization recommendations in TikTok Ads Manager
- How to adjust Account Optimization Score Email Preferences
- Learning Phase
- Best practices for bidding strategies in TikTok Ads Manager
- How to achieve CPA Stability while scaling spending on TikTok
- About Value-based Optimization for web
- About Estimated Delivery Results on TikTok Ads Manager
- About Estimated Delivery Results error messages on TikTok Ads Manager
- Optimization & Bidding Module for Search Campaign Type
- About Hybrid Bidding for performance auction
- Bidding Interface
- Available Optimization objectives
- About Budget and Bidding
-
Безопасност и пригодност на марката
Вид доставяне
- Създаване на реклама /
- Създаване на група реклами /
- Насочване на реклами /
About Ad Targeting in TikTok Ads Manager
Ad targeting allows you to deliver ads to specific people based on:
Demographics
Audience Targeting
Advanced Targeting
Device type
Smart targeting
You can configure targeting settings at the ad group level during the campaign creation process.
Supported ad targeting dimensions in TikTok Ads Manager
Choose a targeting dimension from the dropdown to learn more about the specifications.
Dimensions for multiple audiences
Selections within the same dimension operate on OR logic. For example, if you select Interest Beauty or #makeup within the Interest and Behavior window, TikTok will include people who meet either of these criteria.
Selections across dimensions operate with AND logic. For example, if you select Female and 25-44, TikTok will only include users that meet both criteria.
Next steps
Learn how to save your targeting settings.
Learn about location targeting.
Learn about advertising to people under the age of 18 if you are advertising an age-restricted product or service, as some targeting settings may not be available.