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About Business Account Lead Generation

Last updated: February 2025

Business Account Lead Generation is the process of identifying and cultivating potential customers (leads) organically for a business account. TikTok's lead generation solutions enable audiences to connect directly with your business.

Benefits and Features

Business Account Lead Generation offers:

  • Various Calls to Action: Get Quote, Sign up, Special offer, Apply Now, and Subscribe.

  • The ability to track and download leads and prime lower-funnel sales.

  • Help to drive interest in your new products and features, branding opportunities, or special offers to enhance CTA engagement.

  • The ability to collect leads directly from TikTok video and live stream by using Business Account Lead Generation video anchor and LIVE anchor.

  • The ability to be used in TikTok videos and live streams with TikTok ads products like Spark Ads and Promote.


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