Changes coming to Targeting
Last updated, May 2024

In October, we removed Automatic Targeting as a tab within the targeting selection UI. The functionality of Automatic Targeting has been integrated directly and applied to all ads without selecting it. TikTok will now dynamically optimize targeting according to an ad's objective, the content, past campaign data, and more. Please see About Ad Targeting to learn more about current targeting settings.


Targeting settings may not be available when reaching audiences under 18. To read more, visit About advertising to people under the age of 18.

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