This article provides answers to frequently asked questions on Search Ads Toggle.
Keywords are automatically created, matched, and connected with ads to respond to user queries. There is no keyword-specific control available at this time. The automatic system will look at the App name, custom identity, video content (including text and non-text elements), URL (content from the web landing page), and video title as its main source of learning to understand which keywords are relevant. In the future, Search ads plan to introduce increased control over keywords.
Match types for negative keywords are aligned with industry standards for other search engines including Google, Microsoft, and other engines. To learn more about these, refer to About negative keyword match types.
It is not guaranteed that enabling Search Ads Toggle will directly translate into your ads being delivered under search placement. Enabling the toggle simply allows your ad to be considered for search placement. At the end of the day, our delivery system also takes into account of other factors such as ad relevancy to the search query, metadata, budgets, competition, etc. to decide which ad to serve for a specific search query.
Yes, once the campaign has been saved, the toggle can only be moved from the "off" to the "on" position, but not from the "on" to the "off" position. Please note that the ability to toggle from "on" to "off" is available exclusively within the campaign creation flow for all new campaigns.
To learn more about using Search Ads Toggle via TikTok API for Business, refer to this API documentation.