Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Create an ad group
How to create an ad group
Placements overview
Ad Targeting
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- About Ad Targeting in TikTok Ads Manager
- About Broad Targeting
- About location targeting
- Age and Gender Targeting
- About Interest Targeting
- Behavior Targeting
- Targeting Recommendation
- How to set up Purchase Intent Targeting
- About Smart Targeting in TikTok Ads Manager
- How to Use Smart Targeting in TikTok Ads Manager
- How to view data from your ad campaign
- Changes coming to Targeting
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Audiences
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- About Audiences
- About Custom Audiences
- Custom Audience Enhancement
- About Managing Custom Audiences in TikTok Ads Manager
- How to create a Custom Audience with a customer file
- How to set up a Custom Audience Enhancement campaign in TikTok Ads Manager
- How to create a Saved Audience
Lookalike Audiences
- About Customer File audiences
- About guidelines for customer files
- About Sharing LiveRamp Audiences to TikTok
- About Offline Activity audiences
- How to create a lead generation Custom Audience
- Audience Size Estimation Overview
- How to create engagement audiences
- About App Activity
- How to create an App Activity Audience
- About the Shop Activity audience
- How to create a Shop Activity Audience in TikTok Ads Manager
- About sharing audiences in TikTok Ads Manager
- About Custom Audience auto-refresh
- About Custom Audience Shortcuts and Recommendations
- About EEA/CH/UK market audience size threshold for ad group
- How to access Audience Insights
- How to analyze post-campaign audience insights data
- Best practices for a Lookalike Audience
- How to create a Custom Audience with a customer file
- List of supported IDs and formats for a customer file
- How to share audiences in TikTok Ads Manager
- About Website Traffic Audience
- How to create a Website Traffic audience
- How to create an Offline Activity audience
- Audience Integrations
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Bidding and optimization
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- Available bidding methods
- Available bidding strategies
- About Bid Control for Brand Auction
- About Suggested Bid
- About Account Optimization Score
- List of Account Optimization recommendations in TikTok Ads Manager
- How to adjust Account Optimization Score Email Preferences
- Learning Phase
- Best practices for bidding strategies
- How to achieve CPA Stability while scaling spending on TikTok
- About Value-based Optimization for web
- About Estimated Delivery Results on TikTok Ads Manager
- About Estimated Delivery Results error messages on TikTok Ads Manager
- Optimization & Bidding Module for Search Campaign Type
- About Hybrid Bidding for performance auction
- Bidding Interface
- Available Optimization objectives
- About Budget and Bidding
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Brand safety and suitability
Delivery type
- Ad creation /
- Create an ad group /
- Ad Targeting /
About location targeting
TikTok Ads allow you to tailor messages and offers to specific locations including countries, regions, states, provinces, metro areas, cities, zip codes and more. Some targeting options are not available in all countries or regions.
Location targeting is based on a variety of signals to serve ads to users who align with your location targeting selections. Due to the fact that signals vary, our delivery is not guaranteed and accuracy is not guaranteed in every situation.
Note:
If you are targeting multiple countries, locations may have regional descriptions (ex. Counties, Districts, etc.) in Ads Manager aligning with local definitions.
TikTok does not support the exclusion of locations or zip codes. We recommend you select the locations you want target instead of excluding locations you don't want to target.
Where available, TikTok enables advertisers to target up to 3,000 location selections at a time, per ad group.
Zip code targeting can be used in instances where an advertiser needs to target a more granular location than DMA or city. For example, if an advertiser provides services to only a portion of a city.
A zip code or postal code prefix might not be targetable because it's either invalid, has not been made available due to ad policy requirements, or has not launched in those areas.
TikTok does not support zip code + 4 targeting. If an advertiser tries to upload zip + 4, they will receive an error message.
Targeting ad campaigns to small geographic areas or sets of zip codes can significantly reduce the number of impressions and clicks delivered, and may result in a higher CPA.
Some advertisers may be subject to the Housing, Employment, and Credit ad policy.
If you can't add a specific location to your ad, this may be because we have not made that location available yet or we have restricted that location.
Features
Location targeting is based on a variety of signals to serve ads to users who align with your location targeting selections. Note: Due to the fact that signals vary, our delivery is not guaranteed and accuracy is not guaranteed in every situation.
Location targeting options
Location Type | Example |
|---|---|
City | Salt Lake City, Utah |
Country / Region | United States |
County | -Greater Manchester, United Kingdom-Door County, Wisconsin, United States |
Department | Rhône, France |
District | Hannover, Lower Saxony, Germany |
DMA Regions (Designated Market Areas) | -Chicago, Illinois-Los Angeles, California |
Province | British Columbia, Canada |
State | Illinois, United States |
Urban District | Koeln, Germany |
Zip Code (Postal Code) | 54211, 54212, 54234 For Canada only: Please use only the 3 letter postcode. eg. Instead of "L6V 1B4" use "L6V" |
How industries use location targeting
Location targeting can be used across various industries, use cases, and scenarios. For example:
Professional Services: Promote businesses that provide localized services, including but not limited to law, B2B services, and consulting.
Education: Promote online or in-person educational institutions
Lifestyle: Promote local businesses related to grooming, health and fitness, etc.
Restaurant and delivery services: Promote restaurant chains and food delivery services at both national and franchise levels.