Location Targeting

TikTok Ads allow you to tailor messages and offers to specific locations including countries, regions, states, provinces, metro area (beta), city (beta), and more. Some targeting options are not available in all countries.


A few things to note:

  • ​If you are targeting multiple countries, Metro Areas (also known as Metropolitan areas) will have regional descriptions (like Counties, Districts, etc.) in TikTok Ads Manager aligning with local definitions.


Location targeting is based on a variety of signals to serve ads to users who align with your location targeting selections. Due to the fact that signals vary, our delivery is not guaranteed.


Location Targeting Options

Location Type

Example

City

Salt Lake City, Utah

Country / Region

United States

County

Greater Manchester, United KingdomDoor County, Wisconsin United States

Department

Rhône, France

District

Hannover, Lower Saxony, Germany

DMA Regions (Designated Market Areas)

Chicago, IllinoisLos Angeles, California

Oblast

Smolensk, Russia

Province

British Colombia, Canada

State

Illinois, United States

Urban District

Koeln, Germany


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