TikTok Ads allow you to tailor messages and offers to specific locations including countries, regions, states, provinces, metro area (beta), city (beta), and more. Some targeting options are not available in all countries.
A few things to note:
If you are targeting multiple countries, Metro Areas (also known as Metropolitan areas) will have regional descriptions (like Counties, Districts, etc.) in TikTok Ads Manager aligning with local definitions.
Location targeting is based on a variety of signals to serve ads to users who align with your location targeting selections. Due to the fact that signals vary, our delivery is not guaranteed.
Location Targeting Options
Location Type | Example |
|---|---|
City | Salt Lake City, Utah |
Country / Region | United States |
County | Greater Manchester, United KingdomDoor County, Wisconsin United States |
Department | Rhône, France |
District | Hannover, Lower Saxony, Germany |
DMA Regions (Designated Market Areas) | Chicago, IllinoisLos Angeles, California |
Oblast | Smolensk, Russia |
Province | British Colombia, Canada |
State | Illinois, United States |
Urban District | Koeln, Germany |