Why Pangle?
Pangle enables advertisers to effectively reach broad audiences by running ads in placements on 3rd party apps while benefiting from app monetization solutions for publishers (i.e. app developers). In a nutshell, Pangle provides immersive ad formats that make for a better ad experience for users, with the purpose of driving impactful results for businesses.
Ad Formats
Pangle supports a variety of engaging ad formats that can help ads better blend in with native content of the media on which ads are shown. Each ad format has its own unique benefits when leveraged across different scenarios. The available ad formats include:
Rewarded Video Ads: full-screen video ads with in-app rewards for users who watch the video for the entire duration.
Interstitial Ads: ads displayed during certain transitions within the flow of the app, such as post-level clearance or during pauses between game levels.
Native Ads: a type of ad that matches the style of the original content that's found on the app, blending in to provide a consistent and seamless viewing experience to end users.
Banner Ads: ads displayed in the form of rectangular banners across the app.
App Open Ads: a type of ad that's displayed when the app is opened and the user begins a session.
Icon Ads: a type of ad that only displays the app icon and app name.
Pangle also provides interactive customization services such as Endcard and Playable Ads, designed to help you boost your advertising performance. For details, please see below.
Ad Formats Setup
Content Source
Advertisements on Pangle are mainly created from your existing campaign assets. You can upload image files or video footage, and use these materials together with text and other features. An asset provided in a campaign can be combined with the public info about your app from the app store, such as the logo or ratings, and will be based on the provided link. In order for your creative assets to be adaptable across various ad formats, Pangle may need to fill in any empty space within the placement with a colored background or a Gaussian blur effect.
When you upload a video asset, you will be invited to select the video thumbnail that will serve as the "cover" of your video. If you do not select a thumbnail, Pangle will use the first frame of your video as the thumbnail by default. The video thumbnail will then be used as your main static image asset for ad formats that only support image ads.
Ad formats
Rewarded Video Ads
Asset types for Rewarded Video Ads
Video ads
Description
Derived info: Video thumbnail, App Store information
Ad Placement Sizes: 1280*720 and more
Video Duration: 5-30s
Examples of Previews of Video Assets: The display of Rewarded Video Ads may vary depending on the publisher's settings. Therefore, ads may appear slightly different from the Pangle preview. When you upload video assets, Pangle will automatically show the Normal Rewarded Video Ad (shows the video asset, as per below).
Interstitial Ads
Asset types for Interstitial Ads
Video ads
Image ads
Description
Derived info: Video thumbnail, App Store information
Ad Placement Sizes: 1280*720 and more
Examples of Previews of Video Assets: The display of interstitial ads may vary depending on publisher settings. Therefore, ads may appear slightly different from the Pangle preview. When you upload your video assets, Pangle shows two variations:
Normal Interstitial (shows video of the asset)
Video Thumbnail Interstitial (shows the thumbnail image)
Note: The Video Thumbnail Interstitial Ads are not available for all accounts. For more information, please contact your local sales representative.
Examples of Previews of Image Assets: The display of interstitial ads may vary depending on publisher settings. Therefore, ads may appear slightly different from the Pangle preview. When you upload image assets, Pangle shows normal interstitial image ads (the image asset itself, as per below).
Native Ads
Asset types for Native Ads
Video ads
Image ads
Description
Derived info: Video thumbnail, App Store information
Ad Placement Sizes: 1200*628, 640*640, 1280*720, and more
Examples of Previews of Video Assets: The display of native ads may vary depending on the publisher's settings. Therefore, ads may appear slightly different from the Pangle preview. When you upload video assets, Pangle shows two variations:
Normal Native (shows the video asset)
Video Thumbnail Native (shows the thumbnail image)
Note: The Video Thumbnail Native Ads are not available for all accounts. For more information, please contact your local sales representative.
Examples of Previews of Image Assets: The display of native ads may vary depending on the publisher's settings. Therefore, ads may appear slightly different from the Pangle preview. When you upload image assets, Pangle shows the Normal Native view (shows the image assets).
Banner Ads
Info Included
Video ads
Image ads
Description
Derived info: Video thumbnail, App Store information
Sizes: 320*50, 300*250, and more
Examples of Previews of Video Assets: We show 4 most common banner previews when you upload video assets:
Normal banner(directly display video assets)
Video thumbnail banner(display the thumbnail image)
Small video banner(directly display the video assets)
Icon-only banner(only display the icon of your app)
Examples of Previews of Image Assets: We show 2 most common banner previews when you upload image assets:
Normal banner(directly display image assets)
Icon-only banner(only display the icon of your app)
App Open Ads
Asset types for App Open Ads
Video ads
Image ads
Description
Derived info: Video thumbnail, App Store information
Ad Placement Sizes: 1280*720 and more
Examples of Previews of Video Assets: The display of app open ads may vary depending on the publisher's settings. Therefore, ads may appear slightly different from the Pangle preview. When you upload video assets, Pangle shows two variations:
Normal App Open (shows video assets)
Video Thumbnail App Open (shows the thumbnail image)
Note: The Video Thumbnail App open Ads are not available for all accounts. For more information, please contact your local sales representative.
Examples of Previews of Image Assets: The display of app open ads may vary depending on the publisher's settings. Therefore, ads may appear slightly different from the Pangle preview. When you upload image assets, Pangle shows the Normal App Open image ads (showing the image assets).
Icon Ads
Asset Types for Icon Ads: App icon and App name
Ad Placement Sizes: 128*128
Examples of Previews: Publishers for both apps and system UI will only use your app icon and app name when displaying ads.
Note: The format of the download button may vary depending on the media on which ads are shown.
Ad interactive Customizations
Pangle offers interactive customization solutions to enhance the ad experience for end users through deeper immersion - ultimately increasing their engagement with the ads. These customized solutions are tried and tested and have been proven to help maximize ad effectiveness for Pangle's advertisers.
Pangle will automatically leverage Endcard and Animation Effects and apply them to your ads, based on the end user's preference. Playable ads will be applied if you select this as part of your campaign setup. When you choose Pangle to distribute your ads, interactive customization is included for free as part of the Pangle services. The service provided includes, but is not limited to, attaching a personalized endcard or playable ads to original ad materials, displaying animation effects, displaying SKOverlay, and more.
Endcard: An automatically generated card with key info from your assets. This is an automated ad extension that is attached to the end of your video/image ad.
Animation Effects: Special visual effects that are added onto text, images, slides, and other formats.
Playable Ads: An immersive experience
for end users that equips them with a preview demo of what it's like to interact with the app before actually downloading it.
Endcard
Endcard is an automatically-generated graphic that is attached to the end of your video/image ads with specific information about your products or services, which encourages end users to take action and make the next move. Endcard serves as an additional opportunity to convey key information to your audiences at the right time - when they finish watching your video/image - which proves to be highly effective. Endcard solidifies the end users' impression of the product, pique their interest, and can stimulate their motivation to take action.
Endcard is currently available for Rewarded Video Ads and Interstitial Ads. The elements displayed in an Endcard include images and text, including screenshots from the app store, video thumbnails, creative images, app icons, app names, app categories, app ratings, app descriptions, CTA buttons, etc. Different Endcard templates may contain different elements. Dynamic effects are also a possibility, such as sliding images, guiding gestures, and button animations to guide interested users to the next step. For more details, please see below for reference.
Available Ad formats
1. Rewarded Video Ads
Video+endcard
2. Interstitial Ads
Video+endcard
Image+endcard
Examples of Endcard:
Horizontal
Vertical
Animation Effects
Animation effects are a great way to stand out to your audience. These effects within Pangle include carousel components, button animations, and guiding gestures. To get a better idea of how it looks, please see below for reference.
Carousel Components
Button Animations
Guiding Gestures
Note:
By default, all animation effects are applied to all Pangle campaigns.
If you have any questions about the interactive customizations, please contact your local Sales Representative or Client Solutions Team.
Playable Assets
Note: Landing page ads are not able to display playable ads
Playable ads contain interactive assets that allow advertisers to showcase a preview demo of the app before users download it themselves. Through this engaging preview experience, ads with a Playable component have a higher chance of stimulating user interest and improving ad performance. Playable assets will be displayed at the end of available ad formats. For more details, please refer to the table below:
Available Ad formats
1. Rewarded Video Ads
Playable assets displaying formats:
video+playable
only playable
2. Interstitial Ads
Playable assets displaying formats:
video+playable
image+playable
only playable
3. Native Ads
Playable assets displaying formats:
video+playable
image+playable
4. Banner Ads
Playable assets displaying formats:
video+playable
image+playable
only playable
Playable assets should be produced by professional developers. For more details, please refer to Playable Ads.
Note: Currently, Playable ads are only available to selected advertisers. Please consult your local Sales Representative or Client Solutions Team for information on accessibility or any other questions.