About TikTok Pangle

TikTok Pangle is the ad network of TikTok for Business, enabling you to reach people across its publisher network, totaling over 100,000 global apps, directly from the integrated TikTok Ads Manager platform. As one of the fastest growing mobile ad networks, TikTok Pangle continues to expand beyond Android and iOS app traffic by serving mobile web traffic and partnering directly with smartphone developers for unique ad placement opportunities (through OEM integrations).

Benefits

TikTok Pangle offers brand safe, transparent, and secure traffic, as well as full-funnel solutions to cater to a range of business objectives and verticals. TikTok Pangle's diverse and immersive ad formats help to provide a better ad experience for people, with the purpose of driving impactful results for businesses.

TikTok Pangle includes the following bidding strategies:

• TikTok Pangle provides 3 ad pricing models: CPC, CPM, and oCPM.

  • oCPM supports 3 Bid Strategies, including Cost Cap, Maximum Delivery, and Hybrid Bidding.

• TikTok Pangle provides 2 delivery types: Standard Ad Delivery and Accelerated Ad Delivery.

  • Includes one Smart Optimization to manage budget consumption.

How to include TikTok Pangle in your ad placements

Learn how to select TikTok Pangle as an option for your ad placements in TikTok Ads Manager.

Operating entities

In the United States, TikTok Pangle is operated by TikTok as an audience network in which advertisers can only reach TikTok users in the third-party apps within the TikTok Pangle network. In other regions, TikTok Pangle is operated by Bytedance as an ad network in which advertisers can engage audiences beyond TikTok users in TikTok Pangle.