Grow your business with advertising placements on TikTok.

Campaign Objectives

TikTok placements support the following advertising objectives - Shop Purchases, Product Sales, Video Views, Reach, Traffic, Lead Generation, App Installs, and Conversion.

Supported Bidding Methods

Select from three bidding methods - CPM, CPC or oCPM.

Ad Position

Ads may appear in the "For You" feed on TikTok and TikTok Lite, and new onsite Shopping Ads placements.

Ad Format

TikTok supports full-screen in-feed ads for a positive user experience and better engagement. After the video ad is displayed for 9 seconds, the download card will appear as shown below.