About TikTok placement

Last updated: March 2025

Placements are required ad group selections that define where your ads will run. The TikTok placement option is available within TikToks Ads Manager when creating an ad group. When you create an ad group, you are able to choose where you want your ads to appear. We call the places where your ads show placements. By selecting the TikTok placement, your ads will only appear on TikTok and its family of apps.


When selecting TikTok placements, you can choose from the following options:

  • For You Feed - When selecting "For You", your ads may also appear in the following placements:

    • Profile Feed

    • Following Feed

    • TikTok Lite

    • TikTok for Web

  • Search Feed

  • TikTok Lite (Japan & Korea only)


TikTok placements support the following advertising objectives:

  • Shop Purchases

  • Product Sales

  • Video Views

  • Reach

  • Traffic

  • Lead Generation

  • App Installs

  • Conversion


TikTok placements supports the following bidding methods:

  • CPM (Cost per Thousand Impressions)

  • oCPM (Optimized Cost per Thousand Impressions)

  • CPC (Cost per Click)


Note: TikTok for Web and TikTok Lite are only available in certain markets. Please contact your TikTok representative to inquire about availability in your region.


Learn more about automatic placements.

Learn about Pangle placement.

Learn about TikTok Lite (Japan and Korea only).

Learn about TikTok Lite (outside of Japan and Korea).