Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
TikTok accounts
TikTok accounts overview
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- Types of TikTok accounts
- About linking a personal TikTok account with a TikTok for Business account
- How to link a new TikTok For Business Account with a TikTok Account
- How to unlink a TikTok account from an existing TikTok for Business Account
- How to link an existing TikTok For Business Account with a TikTok Account
- How to request an account review
- How to troubleshoot age restrictions to link TikTok and TikTok for Business Accounts
- About the Identity feature on TikTok Ads Manager
- How to set up Identity
- How to troubleshoot identity verification issues
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Create a TikTok ad account
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- How to set up a TikTok Ads Manager account
- Required information to set up an ad account on TikTok
- About ad accounts in Business Center
- How to create ad accounts in Business Center
- Tips to manage your ad account limit
- How to add qualifying documents to your account
- How to close your ad account on TikTok Ads Manager
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TikTok Business Account
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- About TikTok Business Account
- TikTok Business Account Features
- How to switch to a TikTok Business Account
- About business registration
- Business Account integration with Business Center
- How to integrate your Business Account with Business Center
- About automatic messages for Business Accounts
- How to grant users permissions to manage direct messages
- How to set up Business Account automatic messages in Business Center
- How to set up automatic messages for Business Accounts in the TikTok app
- About Destination Links
- How to use Destination Links
- How to create a new lead generation form
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Business Verification
TikTok Shop and Seller Center
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- How to set up TikTok Shop in TikTok Seller Center
- Best practices for TikTok Shop
- How to request access to a TikTok Shop in Business Center
- How to connect a TikTok Shop to a Business Center
- How to add new members or partners to your TikTok Shop in Business Center
- How to manage account permissions in Seller Center
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TikTok Organization Account
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- About Organization Accounts
- How to create an Organization Account in Seller Center
- How to link to an existing Organization Account in Seller Center
- How to unlink an Organization Account in Seller Center
- How to log in to an Organization Account on TikTok as a Seller Center user
- List of unavailable features for Organization Accounts
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- Getting started /
- TikTok accounts /
- Create a TikTok ad account /
Tips to manage your ad account limit
To benefit ad performance and simplify ad account structure, TikTok implements ad account limits. We recommend focusing on existing ad groups and diversifying them to give your ad groups the highest chance of reaching stable performance and improving their overall average lifespan.
To diversify ad groups:
Refresh creatives with Creative Best Practices.
Leverage tools like automatic targeting, targeting expansion, and lookalike audiences to broaden targeting.
Increase your CPA bid or lower your Minimum ROAS bid to win more auctions.
Implement Auction Ads Best Practices to increase your budget for Maximum Delivery or Highest Value ad groups.
To work with your base quota:
Review base quota according to the tier level.
Pause or delete low-spending ad groups if approaching the base quota limit.
Focus on existing ad groups and diversify according to TikTok's Auction Ads best practices.
Use Automated Rules to pause underperforming ad groups and to stay within quota limits.