About eligible placements

Last updated: September 2026

TikTok Ads Manager provides multiple options for you to reach extended audiences beyond TikTok using eligible placements.


Features

Eligible placements in some markets offer optimal results for your ad. TikTok's ad system will use smart calculations to give you the best combination of ad placements across all apps. Factors may include:

  • Performance-driven allocation: Budgets are distributed based on each placement’s performance to achieve the campaign objective.

  • Balanced by design: The system is built to avoid extreme (100%) budget concentration.

  • Scenario-based shifts: In some cases, if specific creatives perform significantly better on one placement, the system may allocate the majority of traffic there. This ensures your budget is directed toward the placement most likely to deliver results aligned with your campaign goals.


Here are the eligible placements (note that availability may vary by countries and campaign objective):

  • TikTok: Allows for placement on TikTok advertising objectives, TikTok Lite (for available countries), and PineDrama (for available countries).

    • Lemon8: Lemon8 is a lifestyle community app powered by TikTok (for available countries).

  • Global App Bundle: An integrated traffic solution that places ads on emerging apps, such as CapCut and Fizzo (Indonesia-only).

  • TikTok Ad Network (formerly TikTok Pangle): The ad network of TikTok for Business that enables you to reach users across publishers, including top global and local apps. Learn more about TikTok Ad Network (formerly TikTok Pangle).

Note: Your placement is selected when creating an ad group and cannot be changed after it has been created.

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