How to add a qualifying question

The qualifying question option helps you measure and lift lead quality. It's a filter for multiple choice questions that lets you assign answers with labels of Preferred or Not Preferred to each lead.

Benefits of using a qualifying question

Using a qualifying question allows you to choose which responses make users a good fit for your business and refine them as a lead. This makes it easier for you to follow up with leads that are more likely to convert into customers and identify business opportunities with potential customers in the mid to long term.

How to add a qualifying question

To set up lead generation with an in-app instant form, make the following selections at the campaign level:

1. Click Campaign.

2. Click Create.

3. Select Lead Generation as the advertising objective.

4. Set up the Ad Group.

5. Create an Instant Form at the ad level.

6. Choose Blank form, Simple form or Rich content form, or Question Card form.

7. Click Confirm to set up your form and questions.

   

8. Add a custom question.

9. Choose Multiple Choice.

10. Click on the Qualifying Question toggle.

11. Enter your qualifying question or choose from the provided question templates.

    

12. After you write your question, you can add different answers by clicking the + icon.

13. For each answer, choose if it will be a Preferred or Not Preferred response.

    

14. From the Instant Form creation page, choose either Thank You Screen for Preferred Leads or Thank You Screen for Not Preferred Leads.

15. You can fill out different headlines, descriptions, button text, and website URLs to show your greeting to different groups of people.