How to manage and download your leads in Leads Center

Lead Center is a lead management tool that allows you to organize and manage leads. In the Lead Center, you'll be able to update the lead status, add labels, add notes, assign leads, filter, and search leads.

Note: TikTok Ads Manager only stores lead data for 90 days.

Before you begin

• Only Admin members have access to leads.

Learn how to assign asset level permissions.

How to manage and download leads in Leads Center

1. Access Leads Center.

2. Create new labels.

   1. Click Label settings.

   2. Click Add Label.

   3. Enter label.

   4. Click Save.

3. View lead details and add notes.

   1. Click Lead. You'll be able to view the Instant Form or the lead contact info.

   2. Click Notes.

4. Click Filter. You can filter leads based on the following:

   1. Status: Raw, Contacted, Qualified, Converted, Unqualified

   2. Access status: Unread and not downloaded, Read or downloaded

   3. Assignee: accounts the lead has been assigned to

   4. Qualification: Preferred lead, Not-preferred lead, Other

   5. Source: Organic, Ad

5. Search leads. You can search using the following:

   1. Ad ID

   2. Ad Name

   3. Ad Group Name

   4. Ad Group ID

   5. Campaign Name

   6. Campaign ID

   7. Instant Form Name

   8. Instant Form ID

6. Assign leads. The assignees will have the admin authority.

7. You can edit labels, Assignee and Status by clicking Edit in the left column and select the corresponding edit options.

8. You can download leads by clicking Download in the left column.

9. Choose the leads and select a download format including XLSX (Excel file) or CSV.

10. Click Download to download your leads.

Learn about the benefit of integrating your CRM System with TikTok.