Automatic Placement and Select Placement

Last updated: October 2024

TikTok Ads Manager provides multiple options for you to reach extended audiences beyond TikTok by choosing automatic placement or selecting your placement manually.


Benefits and features

Automatic placement includes all the available placements to offer you the best result for your ad. TikTok's ad system will use smart calculations to give you the best combination of ad placements across all apps.

By selecting your placement manually, you'll be able to choose the apps to deliver your ads on. The system will have more flexibility to deliver your ads and maximize results by selecting multiple placements (more than one app).

The following manual placements can be selected:

  • TikTok: Allows for placement on TikTok advertising objectives.

  • Global App Bundle: An integrated traffic solution that places ads on emerging apps, such as CapCut and Fizzo.

  • Pangle: The ad network of TikTok for business that allows you to reach users across top local publishers on the platform.

Note: Your placement is selected when creating an ad group and cannot be changed after it has been created.


Automatic placements with Smart+ Campaigns

Smart+ Campaigns use automatic placement, which optimizes ad placement across all available placements such as TikTok and Pangle. To manually select placements and exclude placements on platforms such as Pangle, you must create a campaign without using a Smart+ Campaign.


Learn about placements and available locations.